Wella Professionals Color Touch Vibrant Reds 66/44 Intense Copper Dark Blonde Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Vibrant Reds 66/44 Intense Copper Dark Blonde Hair Color 60ml is a professional demi-permanent hair color designed to create vibrant copper tones with radiant shine and natural-looking dimension. The ammonia-free formula is enriched with built-in Metal Purifier technology to help deliver true-to-tone color while leaving hair looking glossy and healthy. Ideal for refreshing existing color or enhancing natural hair, this professional formula gradually fades for a softer regrowth appearance.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 66/44 Intense Copper Dark Blonde.
• Part of the Wella Professionals Color Touch Vibrant Reds collection.
• Ammonia-free professional formula.
• Built-in Metal Purifier technology.
• Helps create rich copper tones with vibrant shine.
• Delivers multi-dimensional color.
• Beautifully fades over multiple washes.
• Suitable for blending early grey hair when used as directed.
• Professional 60ml tube.

Key Benefits

• Helps achieve vibrant copper hair color.
• Enhances shine for a healthy-looking finish.
• Refreshes faded hair color with rich tonal depth.
• Supports even color application.
• Provides a low-commitment alternative to permanent hair color.
• Leaves hair looking soft, glossy, and naturally vibrant.

Main Ingredients

The professional formula contains advanced color pigments, conditioning ingredients, and built-in Metal Purifier technology to help provide consistent color performance while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients enhance shine and softness. Metal Purifier technology helps minimize the effects of metal particles present in the hair, supporting more even color results and vibrant copper tones. The color gradually fades over approximately 28 washes, depending on hair condition and maintenance.

How to Use

• Wear suitable protective gloves before application.
• Mix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion as directed.
• Apply evenly to towel-dried or dry hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with a shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking vibrant copper hair color.
• Those refreshing faded copper or red tones.
• People looking for demi-permanent professional hair color.
• Salon professionals and experienced home users.
• Anyone wanting glossy, multi-dimensional copper results.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, vibrant, and multi-dimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality color performance.
• Rich copper tones with exceptional shine.
• Ammonia-free formula for comfortable coloring.
• Gradually fades for easier maintenance.
• Suitable for enhancing or refreshing vibrant hair color.

Why Choose This Product?

Wella Professionals Color Touch Vibrant Reds 66/44 is ideal for creating bold copper dark blonde hair with radiant shine and natural-looking depth. Its professional ammonia-free formula delivers vibrant color while helping maintain smooth, healthy-looking hair with flexible color maintenance.

Professional Tips

• Use only with the recommended Wella Color Touch Emulsion.
• Always perform an allergy alert test 48 hours before application.
• Use color-safe shampoo and conditioner to help maintain color vibrancy.
• Avoid frequent washing immediately after coloring to help preserve the shade.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For professional use or use according to the product instructions.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals Color Touch Vibrant Reds 66/44 Intense Copper Dark Blonde Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades over multiple washes.

Does this product require a developer?

Yes. It should be mixed with the compatible Wella Color Touch Emulsion before application.

What shade is 66/44?

Shade 66/44 is an Intense Copper Dark Blonde that delivers vibrant copper tones with radiant shine and natural-looking depth.

Can it help blend early grey hair?

Yes. When used as directed, it can help blend early grey hair while enhancing overall color vibrancy.

How long does the color last?

The demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and hair care routine.