{"product_id":"wella-professionals-color-touch-vibrant-reds-55-54-light-intense-mahogany-red-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Vibrant Reds 55\/54 Light Intense Mahogany Red Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Vibrant Reds 55\/54 Light Intense Mahogany Red Brown is a professional demi-permanent hair color formulated to create rich mahogany red-brown tones with exceptional shine and natural-looking depth. Featuring an ammonia-free formula, this salon-quality color refreshes existing hair color, enhances tonal richness, and helps blend early grey hair while leaving the hair feeling soft and manageable. Ideal for professional salon services and experienced users, it delivers vibrant, glossy, multi-dimensional color.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade 55\/54 Light Intense Mahogany Red Brown.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eCreates rich mahogany red-brown tones.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and color vibrancy.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates vibrant mahogany red-brown color.\u003c\/li\u003e\n\u003cli\u003eProvides glossy, multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eEnhances the appearance of healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eRefreshes existing hair color between permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking color depth and richness.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help create vibrant mahogany red-brown tones with excellent depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Designed to provide gentle color enhancement with a glossy finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe demi-permanent color pigments deposit rich mahogany red-brown tones while conditioning ingredients help maintain softness and shine. The ammonia-free formula enhances existing hair color, leaving hair with vibrant, glossy, and natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix 1 part Wella Color Touch Hair Color with 2 parts Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for vibrant mahogany red-brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose seeking an ammonia-free demi-permanent formula.\u003c\/li\u003e\n\u003cli\u003ePeople refreshing or enhancing existing hair color.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced home users.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional color cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBeautiful intense mahogany red-brown shade.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and easy to manage.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and color depth.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining salon-fresh color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Vibrant Reds 55\/54 delivers rich mahogany red-brown tones with exceptional shine and a natural-looking finish. Its ammonia-free formula helps refresh hair color while maintaining softness, smoothness, and healthy-looking hair.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eUse shampoos and conditioners formulated for color-treated hair to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eWear gloves throughout preparation and application.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eClose the tube securely after use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions. Perform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with water.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eDo not use to color eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Vibrant Reds 55\/54 Light Intense Mahogany Red Brown Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Professionals Color Touch Vibrant Reds 55\/54 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a demi-permanent hair color designed to refresh and enhance hair color with glossy, vibrant results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this formula contain ammonia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It features an ammonia-free formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. Mix the color cream with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help blend early grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It can help blend early grey hair while providing natural-looking color results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is intended for professional salon use but may also be used by experienced users who carefully follow the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310781088035,"sku":"QO4015600203986GT","price":33.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/LmoRHsJUt5PT3HH9pYj5Xa.jpg?v=1783443869","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-vibrant-reds-55-54-light-intense-mahogany-red-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}