{"product_id":"wella-professionals-color-touch-rich-naturals-7-97-medium-blonde-cendre-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Rich Naturals 7\/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 7\/97 Hair Color 60ml is a professional demi-permanent hair color formulated to deliver natural-looking medium blonde results with sophisticated cendre brown reflects and radiant shine. Designed for salon-quality performance, this Rich Naturals shade helps refresh faded hair color, enhance natural depth, and blend early grey hair while leaving hair with a glossy, multi-dimensional finish. It is ideal for those seeking vibrant color with a softer grow-out compared to permanent hair color.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/97 Medium Blonde Cendre Brown.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Rich Naturals range.\u003c\/li\u003e\n\u003cli\u003eHelps create natural-looking, dimensional color.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eGradually fades for a softer regrowth appearance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing hair color and blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with the compatible Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve rich, natural-looking medium blonde tones.\u003c\/li\u003e\n\u003cli\u003eSupports even color distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eRefreshes dull or faded hair color.\u003c\/li\u003e\n\u003cli\u003eProvides a low-commitment color option with gradual fading.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a polished, salon-inspired appearance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThis professional hair color contains carefully selected color pigments and conditioning ingredients that help deliver vibrant color while supporting smooth, healthy-looking hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch demi-permanent formula deposits rich color pigments onto the hair without the long-term commitment of permanent coloring. Shade 7\/97 combines medium blonde with cool cendre and brown reflects to create balanced, natural-looking color with luminous shine when used with the recommended Wella Color Touch Emulsion.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a natural-looking medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eThose refreshing previously colored hair.\u003c\/li\u003e\n\u003cli\u003ePeople looking to enhance shine and color depth.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eThose wanting a demi-permanent hair coloring solution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking medium blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional-quality color performance.\u003c\/li\u003e\n\u003cli\u003eNatural-looking medium blonde with cool brown dimension.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing color between permanent treatments.\u003c\/li\u003e\n\u003cli\u003eProvides salon-inspired results with gradual fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 7\/97 is designed for those who want elegant, multi-dimensional blonde color with a glossy finish. Its demi-permanent formula offers flexibility while helping maintain vibrant, natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003ePerform a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eMaintain color with shampoos and conditioners formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eReduce excessive heat styling to help preserve shine and color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 7\/97 Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color designed to gradually fade over time.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the compatible Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 7\/97?\u003c\/h4\u003e\n\n\u003cp\u003eShade 7\/97 is a medium blonde with cendre brown reflects that creates a natural-looking, dimensional finish.\u003c\/p\u003e\n\n\u003ch4\u003eCan this be used to refresh faded hair color?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It is suitable for refreshing existing hair color while enhancing shine and tone.\u003c\/p\u003e\n\n\u003ch4\u003eIs it suitable for blending grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eIt is formulated to help blend early grey hair while providing natural-looking color results.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310151254307,"sku":"QO4064666937632GT","price":27.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/AMc6RXmvUk8nef3RCHYsaP.jpg?v=1783437534","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-7-97-medium-blonde-cendre-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}