Wella Professionals Color Touch Rich Naturals 7/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Rich Naturals 7/97 Hair Color 60ml is a professional demi-permanent hair color formulated to deliver natural-looking medium blonde results with sophisticated cendre brown reflects and radiant shine. Designed for salon-quality performance, this Rich Naturals shade helps refresh faded hair color, enhance natural depth, and blend early grey hair while leaving hair with a glossy, multi-dimensional finish. It is ideal for those seeking vibrant color with a softer grow-out compared to permanent hair color.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 7/97 Medium Blonde Cendre Brown.
• Part of the Wella Professionals Color Touch Rich Naturals range.
• Helps create natural-looking, dimensional color.
• Enhances shine for a healthy-looking finish.
• Gradually fades for a softer regrowth appearance.
• Suitable for refreshing existing hair color and blending early grey hair.
• Professional 60ml tube.
• Designed for use with the compatible Wella Color Touch Emulsion.

Key Benefits

• Helps achieve rich, natural-looking medium blonde tones.
• Supports even color distribution from roots to ends.
• Leaves hair looking glossy and vibrant.
• Refreshes dull or faded hair color.
• Provides a low-commitment color option with gradual fading.
• Helps maintain a polished, salon-inspired appearance.

Main Ingredients

This professional hair color contains carefully selected color pigments and conditioning ingredients that help deliver vibrant color while supporting smooth, healthy-looking hair. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch demi-permanent formula deposits rich color pigments onto the hair without the long-term commitment of permanent coloring. Shade 7/97 combines medium blonde with cool cendre and brown reflects to create balanced, natural-looking color with luminous shine when used with the recommended Wella Color Touch Emulsion.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Color Touch Emulsion according to the instructions.
• Apply evenly to clean, towel-dried or dry hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Follow with a color-safe shampoo and conditioner.

Who Is It Suitable For?

• Individuals seeking a natural-looking medium blonde shade.
• Those refreshing previously colored hair.
• People looking to enhance shine and color depth.
• Salon professionals and experienced home users.
• Those wanting a demi-permanent hair coloring solution.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, natural-looking medium blonde.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality color performance.
• Natural-looking medium blonde with cool brown dimension.
• Enhances shine for healthier-looking hair.
• Suitable for refreshing color between permanent treatments.
• Provides salon-inspired results with gradual fading.

Why Choose This Product?

Wella Professionals Color Touch Rich Naturals 7/97 is designed for those who want elegant, multi-dimensional blonde color with a glossy finish. Its demi-permanent formula offers flexibility while helping maintain vibrant, natural-looking results.

Professional Tips

• Use only with the recommended Wella Color Touch Emulsion.
• Perform a strand test before full application when appropriate.
• Maintain color with shampoos and conditioners formulated for color-treated hair.
• Reduce excessive heat styling to help preserve shine and color vibrancy.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For external use only.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before each application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.
• Follow all instructions provided on the packaging.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 7/97 Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color designed to gradually fade over time.

Does this product require a developer?

Yes. It should be mixed with the compatible Wella Color Touch Emulsion before application.

What shade is 7/97?

Shade 7/97 is a medium blonde with cendre brown reflects that creates a natural-looking, dimensional finish.

Can this be used to refresh faded hair color?

Yes. It is suitable for refreshing existing hair color while enhancing shine and tone.

Is it suitable for blending grey hair?

It is formulated to help blend early grey hair while providing natural-looking color results.