{"product_id":"wella-professionals-color-touch-rich-naturals-7-19-medium-blonde-ash-cendre-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Rich Naturals 7\/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 7\/19 Medium Blonde Ash Cendre Hair Color 60ml is a professional demi-permanent hair color designed to create elegant medium blonde tones with cool ash cendre reflects and radiant shine. Its ammonia-free formula helps refresh faded hair color, enhance natural-looking dimension, and blend early grey hair while leaving hair with a glossy, salon-inspired finish. Ideal for those seeking sophisticated cool blonde tones with a softer grow-out than permanent hair color.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/19 Medium Blonde Ash Cendre.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula with built-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eHelps create cool, natural-looking blonde tones.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and multi-dimensional color.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades with a soft regrowth appearance.\u003c\/li\u003e\n\u003cli\u003eSuitable for up to 70% grey blending when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve balanced medium blonde ash tones.\u003c\/li\u003e\n\u003cli\u003eRefreshes dull or faded hair color.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eProvides a flexible, low-commitment coloring option.\u003c\/li\u003e\n\u003cli\u003eHelps reduce the appearance of unwanted warm undertones.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula contains professional color pigments together with conditioning ingredients and Metal Purifier technology to help deliver vibrant, true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch demi-permanent formula deposits color pigments onto the hair to enhance depth, tone, and shine without the long-term commitment of permanent hair color. Shade 7\/19 combines medium blonde with ash cendre reflects to create a refined, cool-toned finish while maintaining natural-looking dimension.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair according to the instructions.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking cool medium blonde hair color.\u003c\/li\u003e\n\u003cli\u003eThose looking to refresh blonde or light brown hair.\u003c\/li\u003e\n\u003cli\u003ePeople wanting to reduce warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone looking for a demi-permanent coloring solution with natural-looking results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy medium blonde with cool ash cendre reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional-quality salon color.\u003c\/li\u003e\n\u003cli\u003eBeautiful cool blonde finish with natural dimension.\u003c\/li\u003e\n\u003cli\u003eEnhances shine without compromising a natural appearance.\u003c\/li\u003e\n\u003cli\u003eGradually fades for softer maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing color between permanent coloring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 7\/19 is designed for those who prefer cool-toned blonde shades with radiant shine and natural-looking depth. Its ammonia-free demi-permanent formula delivers vibrant color while providing a flexible alternative to permanent hair coloring.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eAlways use with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before each application.\u003c\/li\u003e\n\u003cli\u003eMaintain your color with products designed for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eLimit excessive heat styling to help preserve shine and color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 7\/19 Medium Blonde Ash Cendre Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the compatible Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 7\/19?\u003c\/h4\u003e\n\n\u003cp\u003eShade 7\/19 is a Medium Blonde Ash Cendre that combines cool ash and cendre reflects to create a refined, natural-looking blonde finish.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend early grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, it is suitable for blending early grey hair while providing natural-looking color.\u003c\/p\u003e\n\n\u003ch4\u003eCan I use it to refresh faded blonde hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It is designed to refresh existing blonde shades, enhance shine, and improve color vibrancy.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310151647523,"sku":"QO4068359103526GT","price":24.19,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/gtUBcahW9FC2hsfYpbHVim.jpg?v=1783437541","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-7-19-medium-blonde-ash-cendre-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}