Wella Professionals Color Touch Rich Naturals 7/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Rich Naturals 7/19 Medium Blonde Ash Cendre Hair Color 60ml is a professional demi-permanent hair color designed to create elegant medium blonde tones with cool ash cendre reflects and radiant shine. Its ammonia-free formula helps refresh faded hair color, enhance natural-looking dimension, and blend early grey hair while leaving hair with a glossy, salon-inspired finish. Ideal for those seeking sophisticated cool blonde tones with a softer grow-out than permanent hair color.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 7/19 Medium Blonde Ash Cendre.
• Part of the Wella Professionals Color Touch Rich Naturals collection.
• Ammonia-free formula with built-in Metal Purifier technology.
• Helps create cool, natural-looking blonde tones.
• Enhances shine and multi-dimensional color.
• Beautifully fades with a soft regrowth appearance.
• Suitable for up to 70% grey blending when used as directed.
• Professional 60ml tube.
• Designed for use with Wella Color Touch Emulsion.

Key Benefits

• Helps achieve balanced medium blonde ash tones.
• Refreshes dull or faded hair color.
• Leaves hair looking glossy and healthy.
• Supports even color application from roots to ends.
• Provides a flexible, low-commitment coloring option.
• Helps reduce the appearance of unwanted warm undertones.

Main Ingredients

The formula contains professional color pigments together with conditioning ingredients and Metal Purifier technology to help deliver vibrant, true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch demi-permanent formula deposits color pigments onto the hair to enhance depth, tone, and shine without the long-term commitment of permanent hair color. Shade 7/19 combines medium blonde with ash cendre reflects to create a refined, cool-toned finish while maintaining natural-looking dimension.

How to Use

• Wear suitable protective gloves before application.
• Mix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion.
• Apply evenly to clean, towel-dried or dry hair according to the instructions.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with a shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking cool medium blonde hair color.
• Those looking to refresh blonde or light brown hair.
• People wanting to reduce warm or brassy tones.
• Salon professionals and experienced home users.
• Anyone looking for a demi-permanent coloring solution with natural-looking results.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy medium blonde with cool ash cendre reflects.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality salon color.
• Beautiful cool blonde finish with natural dimension.
• Enhances shine without compromising a natural appearance.
• Gradually fades for softer maintenance.
• Suitable for refreshing color between permanent coloring services.

Why Choose This Product?

Wella Professionals Color Touch Rich Naturals 7/19 is designed for those who prefer cool-toned blonde shades with radiant shine and natural-looking depth. Its ammonia-free demi-permanent formula delivers vibrant color while providing a flexible alternative to permanent hair coloring.

Professional Tips

• Always use with the recommended Wella Color Touch Emulsion.
• Perform an allergy alert test before each application.
• Maintain your color with products designed for color-treated hair.
• Limit excessive heat styling to help preserve shine and color vibrancy.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Protect from direct sunlight and excessive heat.

Safety Information

• For external use only.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.
• Follow all instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 7/19 Medium Blonde Ash Cendre Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades over multiple washes.

Does this product require a developer?

Yes. It should be mixed with the compatible Wella Color Touch Emulsion before application.

What shade is 7/19?

Shade 7/19 is a Medium Blonde Ash Cendre that combines cool ash and cendre reflects to create a refined, natural-looking blonde finish.

Can it help blend early grey hair?

Yes. When used as directed, it is suitable for blending early grey hair while providing natural-looking color.

Can I use it to refresh faded blonde hair?

Yes. It is designed to refresh existing blonde shades, enhance shine, and improve color vibrancy.