{"product_id":"wella-professionals-color-touch-rich-naturals-5-37-light-golden-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Rich Naturals 5\/37 Light Golden Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/37 Hair Color 60ml is a professional demi-permanent hair color formulated to deliver rich, natural-looking brown tones with radiant shine. Shade 5\/37 combines light brown with warm golden and brown reflects to create a vibrant, multi-dimensional finish. Designed for salon-quality results, it helps refresh existing hair color, enhance natural tones, and softly blend early grey hair while maintaining a glossy appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/37 Light Golden Brown.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Color Touch Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eHelps enhance natural-looking color with radiant shine.\u003c\/li\u003e\n\u003cli\u003eGradually fades for a softer regrowth appearance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing faded color and toning natural hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003cli\u003eDesigned for use with the compatible Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve warm, natural-looking brown hair color.\u003c\/li\u003e\n\u003cli\u003eSupports even color distribution from root to tip.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eHelps refresh dull or faded hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair with natural-looking results.\u003c\/li\u003e\n\u003cli\u003eOffers a flexible color option with gradual fading.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula contains professional color pigments and conditioning ingredients that work together to enhance color richness while helping maintain smooth, healthy-looking hair. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eColor Touch deposits demi-permanent color pigments onto the hair to enhance tone, depth, and shine without the long-term commitment of permanent hair color. The Rich Naturals 5\/37 shade helps create a warm golden brown finish with natural-looking dimension when used with the recommended Color Touch Emulsion.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for warm light brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose refreshing previously colored hair.\u003c\/li\u003e\n\u003cli\u003ePeople seeking natural-looking shine and dimension.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eThose wanting a demi-permanent coloring solution.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking warm brown.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional-quality color performance.\u003c\/li\u003e\n\u003cli\u003eRich golden brown tone with natural depth.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for healthier-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for color refreshes between permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eEasy to integrate into a professional hair coloring routine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/37 is designed for those who want vibrant, natural-looking brown hair with beautiful shine and gradual fade. Its professional demi-permanent formula provides flexibility while maintaining a polished salon-inspired finish.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eAlways use with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003ePerform a strand test before full application when appropriate.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eLimit excessive heat styling to help preserve shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 5\/37 Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over time.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this hair color require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It is intended to be mixed with the compatible Wella Color Touch Emulsion before use.\u003c\/p\u003e\n\n\u003ch4\u003eWhat color result does 5\/37 provide?\u003c\/h4\u003e\n\n\u003cp\u003eShade 5\/37 delivers a warm light brown tone with golden brown reflects for a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eCan it be used to refresh faded hair color?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It is suitable for refreshing existing hair color while enhancing shine and tone.\u003c\/p\u003e\n\n\u003ch4\u003eIs it suitable for blending grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eIt is designed to help blend early grey hair while maintaining a soft, natural-looking appearance.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310151156003,"sku":"QO4064666901565GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/TTmdSc3tiw6Zm3cmUYfhXN.jpg?v=1783437533","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-5-37-light-golden-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}