Wella Professionals Color Touch Rich Naturals 5/37 Light Golden Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Rich Naturals 5/37 Hair Color 60ml is a professional demi-permanent hair color formulated to deliver rich, natural-looking brown tones with radiant shine. Shade 5/37 combines light brown with warm golden and brown reflects to create a vibrant, multi-dimensional finish. Designed for salon-quality results, it helps refresh existing hair color, enhance natural tones, and softly blend early grey hair while maintaining a glossy appearance.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 5/37 Light Golden Brown.
• Part of the Wella Color Touch Rich Naturals collection.
• Helps enhance natural-looking color with radiant shine.
• Gradually fades for a softer regrowth appearance.
• Suitable for refreshing faded color and toning natural hair.
• Professional 60ml tube.
• Designed for use with the compatible Wella Color Touch Emulsion.

Key Benefits

• Helps achieve warm, natural-looking brown hair color.
• Supports even color distribution from root to tip.
• Leaves hair looking glossy and vibrant.
• Helps refresh dull or faded hair color.
• Suitable for blending early grey hair with natural-looking results.
• Offers a flexible color option with gradual fading.

Main Ingredients

The formula contains professional color pigments and conditioning ingredients that work together to enhance color richness while helping maintain smooth, healthy-looking hair. Please refer to the product packaging for the complete ingredient list.

How It Works

Color Touch deposits demi-permanent color pigments onto the hair to enhance tone, depth, and shine without the long-term commitment of permanent hair color. The Rich Naturals 5/37 shade helps create a warm golden brown finish with natural-looking dimension when used with the recommended Color Touch Emulsion.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Color Touch Emulsion according to the instructions.
• Apply evenly to clean, towel-dried or dry hair.
• Leave for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Follow with a color-care shampoo and conditioner.

Who Is It Suitable For?

• Individuals looking for warm light brown hair color.
• Those refreshing previously colored hair.
• People seeking natural-looking shine and dimension.
• Salon professionals and experienced home users.
• Those wanting a demi-permanent coloring solution.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, natural-looking warm brown.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality color performance.
• Rich golden brown tone with natural depth.
• Enhances shine for healthier-looking hair.
• Suitable for color refreshes between permanent coloring services.
• Easy to integrate into a professional hair coloring routine.

Why Choose This Product?

Wella Professionals Color Touch Rich Naturals 5/37 is designed for those who want vibrant, natural-looking brown hair with beautiful shine and gradual fade. Its professional demi-permanent formula provides flexibility while maintaining a polished salon-inspired finish.

Professional Tips

• Always use with the recommended Wella Color Touch Emulsion.
• Perform a strand test before full application when appropriate.
• Use color-safe hair care products to help maintain color vibrancy.
• Limit excessive heat styling to help preserve shine.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For external use only.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.
• Follow all instructions provided on the packaging.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 5/37 Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades over time.

Does this hair color require a developer?

Yes. It is intended to be mixed with the compatible Wella Color Touch Emulsion before use.

What color result does 5/37 provide?

Shade 5/37 delivers a warm light brown tone with golden brown reflects for a natural-looking finish.

Can it be used to refresh faded hair color?

Yes. It is suitable for refreshing existing hair color while enhancing shine and tone.

Is it suitable for blending grey hair?

It is designed to help blend early grey hair while maintaining a soft, natural-looking appearance.