{"product_id":"wella-professionals-color-touch-rich-naturals-5-37-light-gold-brown-60ml-demi-permanent-hair-colour","title":"Wella Professionals Color Touch Rich Naturals 5\/37 Light Gold Brown, 60ml Demi-Permanent Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/37 Light Gold Brown 60ml is a professional ammonia-free demi-permanent hair colour that delivers a rich light gold brown shade with natural-looking depth, multidimensional shine, and a glossy finish. Formulated with the Color Touch Caring Complex and built-in Metal Purifier Technology, this gentle colour enhances the hair while helping maintain its smooth, healthy-looking appearance. Ideal for refreshing existing colour, blending grey hair, or enhancing natural tones, the formula gradually fades beautifully over approximately 28 washes for a soft regrowth line.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/37 Light Gold Brown.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eProvides rich, glossy colour results.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over approximately 28 washes.\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey blending when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a warm light gold brown shade with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and smooth.\u003c\/li\u003e\n\u003cli\u003eProvides even colour distribution.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing colour between permanent services.\u003c\/li\u003e\n\u003cli\u003eDelivers a soft regrowth line as the colour gradually fades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Touch Caring Complex:\u003c\/strong\u003e Helps deliver vibrant colour with enhanced shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps reduce the impact of metal particles during colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver rich, multidimensional colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness, smoothness, and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Color Touch Emulsion, the formula deposits colour pigments onto the hair without permanent lift. The ammonia-free technology provides vibrant, true-to-tone colour while maintaining the hair's smooth feel and healthy-looking shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Color Touch Emulsion in the recommended ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried hair or dry hair for more intense results.\u003c\/li\u003e\n\u003cli\u003eProcess for up to 20 minutes, or up to 15 minutes with heat.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair.\u003c\/li\u003e\n\u003cli\u003eHair requiring colour refresh.\u003c\/li\u003e\n\u003cli\u003eGrey blending.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Light gold brown colour with brilliant glossy shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/37 creates warm, luminous light brown results with exceptional shine while maintaining the hair's natural feel. Its gentle demi-permanent formula is ideal for low-maintenance colour services that fade beautifully over time.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eWarm Light Gold Brown shade.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey blending.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways mix with the dedicated Wella Professionals Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eUse sulphate-free, colour-safe shampoo and conditioner to help prolong colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eLimit excessive heat styling to maintain shine.\u003c\/li\u003e\n\u003cli\u003eRefresh colour regularly to keep the tone rich and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during mixing and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor professional use or use by experienced individuals.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Professionals Color Touch Emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 5\/37 Light Gold Brown 60ml Hair Colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Color Touch 5\/37 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is an ammonia-free demi-permanent hair colour that gradually fades over approximately 28 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 5\/37?\u003c\/strong\u003e\u003cbr\u003e\n5\/37 is a Light Gold Brown shade that creates a warm light brown result with golden reflects and natural-looking shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it contain ammonia?\u003c\/strong\u003e\u003cbr\u003e\nNo. Color Touch features a gentle ammonia-free, mineral oil-free, and silicone-free formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a Color Touch Emulsion?\u003c\/strong\u003e\u003cbr\u003e\nYes. This hair colour must be mixed with the recommended Wella Professionals Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it help blend grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes. When used as directed, it offers up to 70% grey blending with a soft, natural-looking regrowth line.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310125728035,"sku":"QO4064666846248GT","price":25.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/gmHJMgJqS7CnBumtgJFsAh.jpg?v=1783437165","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-5-37-light-gold-brown-60ml-demi-permanent-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}