Wella Professionals Color Touch Rich Naturals 5/37 Light Gold Brown, 60ml Demi-Permanent Hair Colour

Product Overview

Wella Professionals Color Touch Rich Naturals 5/37 Light Gold Brown 60ml is a professional ammonia-free demi-permanent hair colour that delivers a rich light gold brown shade with natural-looking depth, multidimensional shine, and a glossy finish. Formulated with the Color Touch Caring Complex and built-in Metal Purifier Technology, this gentle colour enhances the hair while helping maintain its smooth, healthy-looking appearance. Ideal for refreshing existing colour, blending grey hair, or enhancing natural tones, the formula gradually fades beautifully over approximately 28 washes for a soft regrowth line.

Key Features

• Professional demi-permanent hair colour.
• Shade: 5/37 Light Gold Brown.
• Ammonia-free formula.
• Built-in Metal Purifier Technology.
• Provides rich, glossy colour results.
• Beautifully fades over approximately 28 washes.
• Up to 70% grey blending when used as directed.
• Professional 60ml salon tube.

Key Benefits

• Creates a warm light gold brown shade with natural-looking dimension.
• Enhances shine and colour vibrancy.
• Leaves hair feeling soft and smooth.
• Provides even colour distribution.
• Ideal for refreshing colour between permanent services.
• Delivers a soft regrowth line as the colour gradually fades.

Main Ingredients

• Color Touch Caring Complex: Helps deliver vibrant colour with enhanced shine.
• Metal Purifier Technology: Helps reduce the impact of metal particles during colouring.
• Professional Colour Pigments: Deliver rich, multidimensional colour.
• Conditioning Agents: Help improve softness, smoothness, and manageability.

How It Works

When mixed with the recommended Wella Professionals Color Touch Emulsion, the formula deposits colour pigments onto the hair without permanent lift. The ammonia-free technology provides vibrant, true-to-tone colour while maintaining the hair's smooth feel and healthy-looking shine.

How to Use

• Mix with the recommended Wella Professionals Color Touch Emulsion in the recommended ratio.
• Apply evenly to clean, towel-dried hair or dry hair for more intense results.
• Process for up to 20 minutes, or up to 15 minutes with heat.
• Rinse thoroughly until the water runs clear.
• Follow with a colour-safe shampoo and conditioner.
• Always follow the manufacturer's instructions.

Who Is It Suitable For?

• Natural hair.
• Previously coloured hair.
• Hair requiring colour refresh.
• Grey blending.
• Professional hairstylists and experienced users.

Texture, Finish & Fragrance

• Texture: Smooth professional cream colour.
• Finish: Light gold brown colour with brilliant glossy shine.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

Wella Professionals Color Touch Rich Naturals 5/37 creates warm, luminous light brown results with exceptional shine while maintaining the hair's natural feel. Its gentle demi-permanent formula is ideal for low-maintenance colour services that fade beautifully over time.

Why Choose This Product?

• Professional demi-permanent hair colour from Wella Professionals.
• Ammonia-free formula.
• Warm Light Gold Brown shade.
• Built-in Metal Purifier Technology.
• Up to 70% grey blending.
• Professional 60ml tube.

Professional Hair Care Tips

• Always mix with the dedicated Wella Professionals Color Touch Emulsion.
• Use sulphate-free, colour-safe shampoo and conditioner to help prolong colour vibrancy.
• Limit excessive heat styling to maintain shine.
• Refresh colour regularly to keep the tone rich and vibrant.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colour products may cause allergic reactions.
• Perform a skin allergy test 48 hours before each application.
• Wear suitable gloves during mixing and application.
• Avoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.
• For professional use or use by experienced individuals.
• Use only with the recommended Wella Professionals Color Touch Emulsion.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 5/37 Light Gold Brown 60ml Hair Colour.

Frequently Asked Questions

Q. Is Color Touch 5/37 a permanent hair colour?
No. It is an ammonia-free demi-permanent hair colour that gradually fades over approximately 28 washes.

Q. What shade is 5/37?
5/37 is a Light Gold Brown shade that creates a warm light brown result with golden reflects and natural-looking shine.

Q. Does it contain ammonia?
No. Color Touch features a gentle ammonia-free, mineral oil-free, and silicone-free formula.

Q. Do I need a Color Touch Emulsion?
Yes. This hair colour must be mixed with the recommended Wella Professionals Color Touch Emulsion before application.

Q. Does it help blend grey hair?
Yes. When used as directed, it offers up to 70% grey blending with a soft, natural-looking regrowth line.