{"product_id":"wella-professionals-color-touch-rich-naturals-5-19-ash-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Rich Naturals 5\/19 Ash Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/19 Ash Brown Hair Color 60ml is a professional demi-permanent hair color formulated to create elegant ash brown tones with natural-looking depth and exceptional shine. Its gentle ammonia-free formula is enriched with built-in Metal Purifier technology to help deliver true-to-tone color while maintaining a healthy-looking finish. Ideal for refreshing brunette hair, enhancing cool brown tones, or blending early grey hair, this professional color gradually fades over time for a softer regrowth appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/19 Ash Brown (Light Brown Ash Cendré).\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eCreates cool ash brown tones with natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eProvides radiant shine and vibrant color.\u003c\/li\u003e\n\u003cli\u003eNo-drip formula for precise application.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEnhances hair with cool ash brown tones.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded brunette shades.\u003c\/li\u003e\n\u003cli\u003eSupports natural-looking grey blending.\u003c\/li\u003e\n\u003cli\u003eProvides smooth, even color results.\u003c\/li\u003e\n\u003cli\u003eGradually fades for softer maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments\u003c\/strong\u003e – Deliver rich, true-to-tone ash brown color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology\u003c\/strong\u003e – Helps minimize the impact of metal particles for consistent color performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e – Help improve softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Cream Base\u003c\/strong\u003e – Designed for a gentle coloring experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve smoothness and shine. Built-in Metal Purifier technology supports even color performance, and the demi-permanent formula gradually fades over approximately 28 washes, depending on hair condition and care routine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix 1 part Wella Color Touch Hair Color with 2 parts Wella Color Touch Emulsion (1.9% or 4%) as directed.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with shampoo and conditioner suitable for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking cool ash brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose refreshing brunette hair.\u003c\/li\u003e\n\u003cli\u003ePeople looking for a demi-permanent professional hair color.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting glossy, natural-looking brunette results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eElegant cool ash brown finish.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for comfortable coloring.\u003c\/li\u003e\n\u003cli\u003eAdds vibrant shine and softness.\u003c\/li\u003e\n\u003cli\u003eGradually fades for easier maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Rich Naturals 5\/19 Ash Brown is ideal for creating sophisticated cool brown tones with radiant shine and natural-looking dimension. Its professional demi-permanent formula combines advanced color technology with conditioning care for glossy, vibrant results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eAvoid frequent washing immediately after coloring to help prolong color longevity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 5\/19 Ash Brown Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color designed to gradually fade over approximately 28 washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the recommended Wella Color Touch Emulsion 1.9% or 4% before application.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 5\/19?\u003c\/h4\u003e\n\n\u003cp\u003eShade 5\/19 is Ash Brown (Light Brown Ash Cendré), offering cool ash brown tones with natural-looking depth and shine.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It is suitable for blending early grey hair while providing natural-looking, glossy color results.\u003c\/p\u003e\n\n\u003ch4\u003eCan I use it at home?\u003c\/h4\u003e\n\n\u003cp\u003eIt is designed for professional use but may also be used by experienced home users who carefully follow the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310155383075,"sku":"QO4068359103502GT","price":24.63,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/D3DMFoAco2hAdugLQ6ZZGD.jpg?v=1783437587","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-5-19-ash-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}