Wella Professionals Color Touch Rich Naturals 5/19 Ash Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Rich Naturals 5/19 Ash Brown Hair Color 60ml is a professional demi-permanent hair color formulated to create elegant ash brown tones with natural-looking depth and exceptional shine. Its gentle ammonia-free formula is enriched with built-in Metal Purifier technology to help deliver true-to-tone color while maintaining a healthy-looking finish. Ideal for refreshing brunette hair, enhancing cool brown tones, or blending early grey hair, this professional color gradually fades over time for a softer regrowth appearance.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 5/19 Ash Brown (Light Brown Ash Cendré).
• Part of the Wella Professionals Color Touch Rich Naturals collection.
• Ammonia-free professional formula.
• Built-in Metal Purifier technology.
• Creates cool ash brown tones with natural-looking dimension.
• Provides radiant shine and vibrant color.
• No-drip formula for precise application.
• Suitable for blending early grey hair.
• Professional 60ml tube.

Key Benefits

• Enhances hair with cool ash brown tones.
• Leaves hair looking glossy and healthy.
• Helps refresh faded brunette shades.
• Supports natural-looking grey blending.
• Provides smooth, even color results.
• Gradually fades for softer maintenance.

Main Ingredients

• Professional Color Pigments – Deliver rich, true-to-tone ash brown color.
• Metal Purifier Technology – Helps minimize the impact of metal particles for consistent color performance.
• Conditioning Ingredients – Help improve softness and shine.
• Ammonia-Free Cream Base – Designed for a gentle coloring experience.

How It Works

The Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve smoothness and shine. Built-in Metal Purifier technology supports even color performance, and the demi-permanent formula gradually fades over approximately 28 washes, depending on hair condition and care routine.

How to Use

• Wear suitable protective gloves.
• Mix 1 part Wella Color Touch Hair Color with 2 parts Wella Color Touch Emulsion (1.9% or 4%) as directed.
• Apply evenly to towel-dried or dry hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with shampoo and conditioner suitable for color-treated hair.

Who Is It Suitable For?

• Individuals seeking cool ash brown hair color.
• Those refreshing brunette hair.
• People looking for a demi-permanent professional hair color.
• Salon professionals and experienced home users.
• Anyone wanting glossy, natural-looking brunette results.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, natural-looking, and multi-dimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality color performance.
• Elegant cool ash brown finish.
• Ammonia-free formula for comfortable coloring.
• Adds vibrant shine and softness.
• Gradually fades for easier maintenance.

Why Choose This Product?

Wella Professionals Color Touch Rich Naturals 5/19 Ash Brown is ideal for creating sophisticated cool brown tones with radiant shine and natural-looking dimension. Its professional demi-permanent formula combines advanced color technology with conditioning care for glossy, vibrant results.

Professional Tips

• Use only with the recommended Wella Color Touch Emulsion.
• Always perform an allergy alert test 48 hours before application.
• Use color-safe hair care products to help maintain color vibrancy.
• Avoid frequent washing immediately after coloring to help prolong color longevity.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For professional use or use according to the product instructions.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 5/19 Ash Brown Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color designed to gradually fade over approximately 28 washes.

Does this product require a developer?

Yes. It should be mixed with the recommended Wella Color Touch Emulsion 1.9% or 4% before application.

What shade is 5/19?

Shade 5/19 is Ash Brown (Light Brown Ash Cendré), offering cool ash brown tones with natural-looking depth and shine.

Can it help blend grey hair?

Yes. It is suitable for blending early grey hair while providing natural-looking, glossy color results.

Can I use it at home?

It is designed for professional use but may also be used by experienced home users who carefully follow the manufacturer's instructions.