{"product_id":"wella-professionals-color-touch-rich-naturals-4-19-medium-ash-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Rich Naturals 4\/19 Medium Ash Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e \u003cp\u003eWella Professionals Color Touch Rich Naturals 4\/19 Medium Ash Brown is a professional demi-permanent hair colour that delivers cool, natural-looking brown tones with exceptional shine. Its ammonia-free formula is enriched with Metal Purifier Technology to help achieve true-to-tone colour results while leaving hair soft, smooth, and healthy-looking. Ideal for refreshing colour, neutralizing unwanted warmth, or enhancing natural brown shades, it gradually fades for low-maintenance colour services.\u003c\/p\u003e \u003ch4\u003eKey Features\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e \u003cli\u003eShade: 4\/19 Medium Ash Brown.\u003c\/li\u003e \u003cli\u003eRich Naturals collection.\u003c\/li\u003e \u003cli\u003eAmmonia-free formula.\u003c\/li\u003e \u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e \u003cli\u003eHelps create vibrant shine and natural-looking colour.\u003c\/li\u003e \u003cli\u003eGradually fades with washing.\u003c\/li\u003e \u003cli\u003e60ml tube.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eKey Benefits\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eCreates a cool Medium Ash Brown finish.\u003c\/li\u003e \u003cli\u003eHelps neutralize unwanted warm tones.\u003c\/li\u003e \u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e \u003cli\u003eProvides soft, natural-looking colour enhancement.\u003c\/li\u003e \u003cli\u003eImproves softness and manageability.\u003c\/li\u003e \u003cli\u003eIdeal for refreshing colour between permanent services.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eMain Ingredients\u003c\/h4\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Deliver rich, true-to-tone demi-permanent colour.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps achieve consistent colour results regardless of hair condition.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eConditioning Complex:\u003c\/strong\u003e Helps improve softness and shine.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eMoisturizing Ingredients:\u003c\/strong\u003e Help maintain smooth, healthy-looking hair.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eHow It Works\u003c\/h4\u003e \u003cp\u003eThe ammonia-free formula deposits colour pigments onto the hair while conditioning ingredients improve softness and shine. Built-in Metal Purifier Technology helps reduce the impact of metal impurities for more consistent colour results, while the ash tone helps reduce the appearance of unwanted warmth.\u003c\/p\u003e \u003ch4\u003eHow to Use\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eMix with the recommended Wella Color Touch Emulsion (1.9% or 4%) according to the manufacturer's instructions.\u003c\/li\u003e \u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e \u003cli\u003eApply evenly to clean, towel-dried hair.\u003c\/li\u003e \u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e \u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e \u003cli\u003eFinish with a colour-care shampoo and conditioner.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eNatural brown hair.\u003c\/li\u003e \u003cli\u003ePreviously coloured hair.\u003c\/li\u003e \u003cli\u003eClients wanting cool ash brown tones.\u003c\/li\u003e \u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e \u003cli\u003eMost hair types.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e \u003cul\u003e \u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned Medium Ash Brown colour.\u003c\/li\u003e \u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional cosmetic fragrance.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eProfessional salon-quality colour performance.\u003c\/li\u003e \u003cli\u003eAmmonia-free formula for gentle colour enhancement.\u003c\/li\u003e \u003cli\u003eBeautiful cool ash brown tone with radiant shine.\u003c\/li\u003e \u003cli\u003eLow-maintenance colour that fades gradually.\u003c\/li\u003e \u003cli\u003eIdeal for toning and refreshing brown hair.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e \u003cp\u003eWella Professionals Color Touch Rich Naturals 4\/19 offers professional-quality demi-permanent colour with brilliant shine and a natural-looking Medium Ash Brown finish. Its advanced formula provides vibrant colour, smooth application, and healthy-looking results while maintaining hair softness.\u003c\/p\u003e \u003ch4\u003eStorage Instructions\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e \u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e \u003cli\u003eKeep out of reach of children.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eSafety Information\u003c\/h4\u003e \u003cul\u003e \u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e \u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e \u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e \u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e \u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e \u003cli\u003eFor professional use or use according to the manufacturer's instructions.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003ePackage Includes\u003c\/h4\u003e \u003cul\u003e \u003cli\u003e1 x Wella Professionals Color Touch Rich Naturals 4\/19 Medium Ash Brown Demi-Permanent Hair Color 60ml.\u003c\/li\u003e \u003c\/ul\u003e \u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e \u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e No. It is a professional demi-permanent hair colour that gradually fades over approximately 24e28 washes depending on hair condition and care routine.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eQ. What shade is 4\/19?\u003c\/strong\u003e\u003cbr\u003e It is a Medium Ash Brown shade with cool ash undertones designed to neutralize unwanted warmth.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eQ. Does it contain ammonia?\u003c\/strong\u003e\u003cbr\u003e No. Wella Color Touch Rich Naturals features an ammonia-free formula.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003cbr\u003e Use the recommended Wella Color Touch Emulsion 1.9% or 4% according to the manufacturer's instructions.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eQ. Can it help reduce warm tones?\u003c\/strong\u003e\u003cbr\u003e Yes. The ash-based 4\/19 shade is ideal for refreshing brown hair while helping minimize the appearance of unwanted warm or brassy tones.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310750056739,"sku":"QO4068359103472GT","price":28.55,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/b2ySYRnUGhvYRug9zodcY3.jpg?v=1783443146","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-rich-naturals-4-19-medium-ash-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}