Wella Professionals Color Touch Rich Naturals 4/19 Medium Ash Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Rich Naturals 4/19 Medium Ash Brown is a professional demi-permanent hair colour that delivers cool, natural-looking brown tones with exceptional shine. Its ammonia-free formula is enriched with Metal Purifier Technology to help achieve true-to-tone colour results while leaving hair soft, smooth, and healthy-looking. Ideal for refreshing colour, neutralizing unwanted warmth, or enhancing natural brown shades, it gradually fades for low-maintenance colour services.

Key Features

• Professional demi-permanent hair colour.
• Shade: 4/19 Medium Ash Brown.
• Rich Naturals collection.
• Ammonia-free formula.
• Built-in Metal Purifier Technology.
• Helps create vibrant shine and natural-looking colour.
• Gradually fades with washing.
• 60ml tube.

Key Benefits

• Creates a cool Medium Ash Brown finish.
• Helps neutralize unwanted warm tones.
• Leaves hair looking glossy and healthy.
• Provides soft, natural-looking colour enhancement.
• Improves softness and manageability.
• Ideal for refreshing colour between permanent services.

Main Ingredients

• Professional Colour Pigments: Deliver rich, true-to-tone demi-permanent colour.
• Metal Purifier Technology: Helps achieve consistent colour results regardless of hair condition.
• Conditioning Complex: Helps improve softness and shine.
• Moisturizing Ingredients: Help maintain smooth, healthy-looking hair.

How It Works

The ammonia-free formula deposits colour pigments onto the hair while conditioning ingredients improve softness and shine. Built-in Metal Purifier Technology helps reduce the impact of metal impurities for more consistent colour results, while the ash tone helps reduce the appearance of unwanted warmth.

How to Use

• Mix with the recommended Wella Color Touch Emulsion (1.9% or 4%) according to the manufacturer's instructions.
• Wear suitable protective gloves.
• Apply evenly to clean, towel-dried hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-care shampoo and conditioner.

Who Is It Suitable For?

• Natural brown hair.
• Previously coloured hair.
• Clients wanting cool ash brown tones.
• Professional hairstylists and experienced users.
• Most hair types.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, cool-toned Medium Ash Brown colour.
• Fragrance: Pleasant professional cosmetic fragrance.

Why You'll Love It

• Professional salon-quality colour performance.
• Ammonia-free formula for gentle colour enhancement.
• Beautiful cool ash brown tone with radiant shine.
• Low-maintenance colour that fades gradually.
• Ideal for toning and refreshing brown hair.

Why Choose This Product?

Wella Professionals Color Touch Rich Naturals 4/19 offers professional-quality demi-permanent colour with brilliant shine and a natural-looking Medium Ash Brown finish. Its advanced formula provides vibrant colour, smooth application, and healthy-looking results while maintaining hair softness.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions.
• Always perform an allergy alert test 48 hours before application.
• Wear suitable protective gloves during use.
• Avoid contact with the eyes.
• Do not use on an irritated or damaged scalp.
• For professional use or use according to the manufacturer's instructions.

Package Includes

• 1 x Wella Professionals Color Touch Rich Naturals 4/19 Medium Ash Brown Demi-Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is this a permanent hair colour?
No. It is a professional demi-permanent hair colour that gradually fades over approximately 24e28 washes depending on hair condition and care routine.

Q. What shade is 4/19?
It is a Medium Ash Brown shade with cool ash undertones designed to neutralize unwanted warmth.

Q. Does it contain ammonia?
No. Wella Color Touch Rich Naturals features an ammonia-free formula.

Q. Which developer should I use?
Use the recommended Wella Color Touch Emulsion 1.9% or 4% according to the manufacturer's instructions.

Q. Can it help reduce warm tones?
Yes. The ash-based 4/19 shade is ideal for refreshing brown hair while helping minimize the appearance of unwanted warm or brassy tones.