{"product_id":"wella-professionals-color-touch-pure-naturals-5-0-light-brown-demi-permanent-hair-colour-60ml","title":"Wella Professionals Color Touch Pure Naturals 5\/0 Light Brown Demi-Permanent Hair Colour, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 5\/0 Light Brown Demi-Permanent Hair Colour 60ml is a professional ammonia-free hair colour designed to enhance, refresh, and enrich natural-looking hair colour with luminous shine. Part of the Color Touch Pure Naturals collection, this demi-permanent colour delivers balanced, rich light brown tones while helping maintain soft, healthy-looking hair. Ideal for colour refreshing, enhancing natural hair colour, or blending the appearance of early grey hair, it offers salon-quality results with a glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional ammonia-free demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/0 Light Brown (Pure Naturals).\u003c\/li\u003e\n\u003cli\u003eProvides rich, natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eCream formula for smooth and even application.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshing and toning.\u003c\/li\u003e\n\u003cli\u003eHelps blend the appearance of early grey hair.\u003c\/li\u003e\n\u003cli\u003e60ml professional colour cream tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEnhances natural-looking light brown hair colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution when used as directed.\u003c\/li\u003e\n\u003cli\u003eProvides a gentle colouring option without ammonia.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded hair colour.\u003c\/li\u003e\n\u003cli\u003eMaintains soft, smooth, and manageable hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments:\u003c\/strong\u003e Help deliver rich, multidimensional demi-permanent colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLight²Color Complex:\u003c\/strong\u003e Helps enhance shine and colour depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve softness and smoothness after colouring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe conditioning cream formula deposits colour pigments onto the hair surface while helping maintain softness and shine. The Pure Naturals collection is designed to enhance natural-looking tones with balanced colour that gradually fades over time, making it suitable for colour maintenance and refreshing.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair as directed.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable for individuals seeking a natural-looking light brown shade.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing existing hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending the appearance of early grey hair.\u003c\/li\u003e\n\u003cli\u003eRecommended for professional salon use or experienced users.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional ammonia-free colour formula.\u003c\/li\u003e\n\u003cli\u003eNatural-looking Pure Naturals shade.\u003c\/li\u003e\n\u003cli\u003eEnhances shine without weighing hair down.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining colour between permanent colouring services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking soft and radiant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 5\/0 is designed for those who want rich, natural-looking light brown colour with a glossy finish. Its conditioning demi-permanent formula enhances colour depth while maintaining softness and healthy-looking shine.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Colour Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eAlways mix with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eCarry out a skin allergy test before every colouring session.\u003c\/li\u003e\n\u003cli\u003eUse colour-safe shampoo and conditioner to help maintain colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and development time.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after opening.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eDo not use on irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eUse only according to the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Pure Naturals 5\/0 Light Brown Demi-Permanent Hair Colour 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eWhat is Wella Color Touch Pure Naturals 5\/0?\u003c\/h4\u003e\n\n\u003cp\u003eIt is an ammonia-free demi-permanent professional hair colour in the Light Brown shade, designed to provide natural-looking colour with radiant shine.\u003c\/p\u003e\n\n\u003ch4\u003eIs this a permanent hair colour?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair colour that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes it require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes, it should be mixed with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend early grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes, the Color Touch Pure Naturals range is designed to help blend the appearance of early grey hair while maintaining a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eCan it be used on previously coloured hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes, it is suitable for natural and previously coloured hair when used according to the manufacturer's recommendations.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310146699555,"sku":"QO4064666901589GT","price":27.29,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/cAsnrgYjEcDd7aacTkpSqK.jpg?v=1783437479","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-pure-naturals-5-0-light-brown-demi-permanent-hair-colour-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}