{"product_id":"wella-professionals-color-touch-pure-naturals-20-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color is a professional ammonia-free hair color designed to deliver natural-looking shades with beautiful depth and shine. Ideal for enhancing natural hair color, refreshing faded tones, or blending early grey hair, this salon-quality formula provides rich, multidimensional color while helping maintain a soft and smooth hair feel. It is intended for use with the recommended Wella Color Touch Emulsion.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003ePure Naturals shade collection for natural-looking results.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free cream formula.\u003c\/li\u003e\n\u003cli\u003eProvides rich, multidimensional color.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded hair color.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine.\u003c\/li\u003e\n\u003cli\u003e60ml professional salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers natural-looking color with glossy-looking shine.\u003c\/li\u003e\n\u003cli\u003eHelps enhance the depth and richness of hair color.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and conditioned.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing or enhancing existing hair color.\u003c\/li\u003e\n\u003cli\u003eGradually fades over time for flexible color maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for customized professional color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Pigments:\u003c\/strong\u003e Help create vibrant, natural-looking hair color with multidimensional depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help improve softness and smoothness during the coloring process.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Designed to provide a comfortable coloring experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Professionals Color Touch Emulsion, the color pigments deposit rich, natural-looking tones onto the hair while enhancing shine and softness. The demi-permanent formula gradually fades over time, making it suitable for refreshing color or trying a new shade without long-term commitment.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-care conditioner or treatment.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously colored hair.\u003c\/li\u003e\n\u003cli\u003eThose looking for natural-looking hair color.\u003c\/li\u003e\n\u003cli\u003eIndividuals wishing to refresh faded color.\u003c\/li\u003e\n\u003cli\u003eProfessional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural-looking color with glossy-looking shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality hair color from Wella Professionals.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for comfortable application.\u003c\/li\u003e\n\u003cli\u003eNatural-looking shades with beautiful depth.\u003c\/li\u003e\n\u003cli\u003eHelps leave hair feeling soft and smooth.\u003c\/li\u003e\n\u003cli\u003eIdeal for color refreshes and tonal enhancements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color is an excellent choice for achieving elegant, natural-looking hair color with professional results. Its conditioning, ammonia-free formula enhances shine while providing rich tonal depth and gradual color fade for easy maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a patch test before each application.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Professionals Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eSelect the appropriate Pure Naturals shade based on the desired result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly sealed after opening.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eRead and follow all instructions before use.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eThis product is intended for professional use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a demi-permanent hair color designed to gradually fade over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color contain ammonia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, the Color Touch formula is ammonia-free.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help blend early grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is suitable for blending early grey hair while providing natural-looking color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Do I need a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this suitable for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThis product is intended primarily for professional salon use and should be used according to the manufacturer's directions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310774501667,"sku":"QO4015600044008GT","price":31.58,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/nb9SNdjn7Po5yUqyUeHHs8.jpg?v=1783443715","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-pure-naturals-20-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}