Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color is a professional ammonia-free hair color designed to deliver natural-looking shades with beautiful depth and shine. Ideal for enhancing natural hair color, refreshing faded tones, or blending early grey hair, this salon-quality formula provides rich, multidimensional color while helping maintain a soft and smooth hair feel. It is intended for use with the recommended Wella Color Touch Emulsion.

Key Features

• Professional demi-permanent hair color.
• Pure Naturals shade collection for natural-looking results.
• Ammonia-free cream formula.
• Provides rich, multidimensional color.
• Helps refresh faded hair color.
• Suitable for blending early grey hair.
• Enhances natural-looking shine.
• 60ml professional salon tube.

Key Benefits

• Delivers natural-looking color with glossy-looking shine.
• Helps enhance the depth and richness of hair color.
• Leaves hair feeling soft and conditioned.
• Ideal for refreshing or enhancing existing hair color.
• Gradually fades over time for flexible color maintenance.
• Suitable for customized professional color services.

Main Ingredients

• Color Pigments: Help create vibrant, natural-looking hair color with multidimensional depth.
• Conditioning Ingredients: Help improve softness and smoothness during the coloring process.
• Ammonia-Free Formula: Designed to provide a comfortable coloring experience.

How It Works

When mixed with the recommended Wella Professionals Color Touch Emulsion, the color pigments deposit rich, natural-looking tones onto the hair while enhancing shine and softness. The demi-permanent formula gradually fades over time, making it suitable for refreshing color or trying a new shade without long-term commitment.

How to Use

1. Wear suitable protective gloves before application.
2. Mix with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.
3. Apply evenly to dry hair.
4. Leave to process for the recommended development time.
5. Rinse thoroughly until the water runs clear.
6. Follow with a color-care conditioner or treatment.

Who Is It Suitable For?

• Natural hair.
• Previously colored hair.
• Those looking for natural-looking hair color.
• Individuals wishing to refresh faded color.
• Professional salon use.

Texture, Finish & Fragrance

• Texture: Smooth cream color.
• Finish: Natural-looking color with glossy-looking shine.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality hair color from Wella Professionals.
• Ammonia-free formula for comfortable application.
• Natural-looking shades with beautiful depth.
• Helps leave hair feeling soft and smooth.
• Ideal for color refreshes and tonal enhancements.

Why Choose This Product?

Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color is an excellent choice for achieving elegant, natural-looking hair color with professional results. Its conditioning, ammonia-free formula enhances shine while providing rich tonal depth and gradual color fade for easy maintenance.

Professional Tips

• Always perform a patch test before each application.
• Use only with the recommended Wella Professionals Color Touch Emulsion.
• Follow the manufacturer's mixing ratio and processing time.
• Select the appropriate Pure Naturals shade based on the desired result.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly sealed after opening.
• Avoid direct sunlight and excessive heat.

Safety Information

• Hair colorants can cause allergic reactions.
• Read and follow all instructions before use.
• Perform a skin allergy test before every application.
• Wear suitable protective gloves during use.
• Avoid contact with the eyes.
• For external use only.
• Keep out of reach of children.
• This product is intended for professional use.

Package Includes

• 1 x Wella Professionals Color Touch Pure Naturals 20 Demi-Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair color?

No, it is a demi-permanent hair color designed to gradually fade over time.

Q. Does this hair color contain ammonia?

No, the Color Touch formula is ammonia-free.

Q. Can it help blend early grey hair?

Yes, it is suitable for blending early grey hair while providing natural-looking color.

Q. Do I need a developer?

Yes, it should be mixed with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.

Q. Is this suitable for home use?

This product is intended primarily for professional salon use and should be used according to the manufacturer's directions.