{"product_id":"wella-professionals-color-touch-pure-naturals-2-0-black-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Pure Naturals 2\/0 Black Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 2\/0 Black Demi-Permanent Hair Color 60ml is an ammonia-free professional hair colour that delivers rich, natural-looking black colour with exceptional shine and a soft, natural fade. Powered by Lighte Color Complex and Built-in Metal Purifier Technology, this demi-permanent formula enhances colour vibrancy, improves hair shine, and provides up to 50% grey blending. Ideal for refreshing existing colour, toning, or enhancing natural hair, it gradually fades over approximately 28 washes.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 2\/0 Black (Pure Naturals).\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eLighte Color Complex technology.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eProvides up to 50% grey blending.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over approximately 28 washes.\u003c\/li\u003e\n\u003cli\u003eAdds up to 63% more shine.\u003c\/li\u003e\n\u003cli\u003eCream formula for precise application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEnhances natural black colour with multidimensional shine.\u003c\/li\u003e\n\u003cli\u003eCreates soft, natural-looking colour results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth and glossy.\u003c\/li\u003e\n\u003cli\u003eBlends grey hair naturally.\u003c\/li\u003e\n\u003cli\u003eGradually fades without harsh regrowth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Technologies\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLighte Color Complex:\u003c\/strong\u003e Helps create vibrant, multidimensional colour with enhanced shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology:\u003c\/strong\u003e Helps minimise the impact of metal particles for reliable colour performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Provides gentle colouring with a pleasant application experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe demi-permanent colour pigments coat and partially penetrate the hair to create rich black colour with brilliant shine. Lighte Color Complex enhances colour vibrancy, while Metal Purifier Technology supports consistent colour development. The result gradually fades over about 28 washes for a soft grow-out.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eMix one part Color Touch Hair Color with two parts Wella Color Touch Emulsion (1.9% or 4%).\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's recommended timing.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo if required.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour care conditioner or treatment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking natural-looking black hair colour.\u003c\/li\u003e\n\u003cli\u003eThose looking for gentle, ammonia-free colouring.\u003c\/li\u003e\n\u003cli\u003eGrey blending services.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced colour users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003eRich black colour with luminous shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003ePleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBeautiful glossy black finish.\u003c\/li\u003e\n\u003cli\u003eSoft, natural fade without harsh regrowth.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing or enhancing natural colour.\u003c\/li\u003e\n\u003cli\u003eSalon-quality demi-permanent performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Pure Naturals 2\/0 is ideal for achieving rich black colour with outstanding shine and natural-looking results. Its advanced ammonia-free formula delivers professional colour performance while gradually fading for easy maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eRead and follow all package instructions before use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Pure Naturals 2\/0 Black Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Color Touch 2\/0 permanent?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a demi-permanent hair colour that gradually fades over approximately 28 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it contain ammonia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Color Touch Pure Naturals features an ammonia-free formula for a gentler colouring experience.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt provides up to 50% grey blending with natural-looking results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix with Wella Color Touch Emulsion 1.9% or 4% in a 1:2 ratio according to the desired service.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for colour refreshing?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is ideal for refreshing faded colour, enhancing natural tones, and adding brilliant shine between permanent colour services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310761066787,"sku":"QO8005610528076GT","price":39.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/TmL9UwQjmAPKXGLP2JbZdR.jpg?v=1783443356","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-pure-naturals-2-0-black-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}