{"product_id":"wella-professionals-color-touch-plus-77-07-medium-blonde-intense-natural-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Plus 77\/07 Medium Blonde Intense Natural Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 77\/07 Medium Blonde Intense Natural Brown Hair Color 60ml is a professional demi-permanent hair color designed to deliver rich, natural-looking results with radiant shine. The low-ammonia formula helps create multi-dimensional color while providing up to 70% grey coverage when used as directed. Featuring built-in Metal Purifier technology, it helps deliver true-to-tone color and beautifully fades over time for a softer regrowth appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/07 Medium Blonde Intense Natural Brown.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Plus collection.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eHelps deliver rich, natural-looking color.\u003c\/li\u003e\n\u003cli\u003eProvides radiant shine and multi-dimensional results.\u003c\/li\u003e\n\u003cli\u003eSuitable for up to 70% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over multiple washes.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create vibrant, natural-looking hair color.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eSupports even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eHelps blend grey hair naturally.\u003c\/li\u003e\n\u003cli\u003eProvides a softer grow-out compared to permanent hair color.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and refreshed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe professional formula contains advanced color pigments together with conditioning ingredients and built-in Metal Purifier technology to help achieve reliable, true-to-tone color results. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch Plus formula deposits color pigments while conditioning the hair to create rich, multi-dimensional results with radiant shine. Built-in Metal Purifier technology helps minimize the impact of metal particles found in hair, supporting more consistent color performance. The demi-permanent formula gradually fades over approximately 28 washes when used as directed.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Plus Emulsion according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking medium blonde natural brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose looking for demi-permanent color with natural-looking results.\u003c\/li\u003e\n\u003cli\u003ePeople wanting enhanced grey blending.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking glossy, low-commitment hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, multi-dimensional, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eBeautiful shine with natural-looking depth.\u003c\/li\u003e\n\u003cli\u003eGradual fade for easier maintenance.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing or enhancing existing hair color.\u003c\/li\u003e\n\u003cli\u003eDesigned to provide vibrant results with grey blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 77\/07 is an excellent choice for achieving rich medium blonde natural brown tones with professional shine and soft grey blending. Its advanced demi-permanent formula combines vibrant color, Metal Purifier technology, and a gentle coloring experience for salon-quality results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Plus Emulsion.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain vibrancy.\u003c\/li\u003e\n\u003cli\u003eAvoid frequent washing immediately after coloring to help preserve the shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 77\/07 Medium Blonde Intense Natural Brown Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades with washing.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the recommended Wella Color Touch Plus Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, Color Touch Plus is suitable for blending up to 70% grey hair.\u003c\/p\u003e\n\n\u003ch4\u003eHow long does the color last?\u003c\/h4\u003e\n\n\u003cp\u003eThe color gradually fades over approximately 28 washes, depending on hair condition and care routine.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 77\/07?\u003c\/h4\u003e\n\n\u003cp\u003eShade 77\/07 is a Medium Blonde Intense Natural Brown that delivers rich, natural-looking color with radiant shine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310153777443,"sku":"QO4064666900995GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/DiUVP4rJHmWTqGfHBU8kSD.jpg?v=1783437569","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-77-07-medium-blonde-intense-natural-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}