Wella Professionals Color Touch Plus 77/07 Medium Blonde Intense Natural Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Plus 77/07 Medium Blonde Intense Natural Brown Hair Color 60ml is a professional demi-permanent hair color designed to deliver rich, natural-looking results with radiant shine. The low-ammonia formula helps create multi-dimensional color while providing up to 70% grey coverage when used as directed. Featuring built-in Metal Purifier technology, it helps deliver true-to-tone color and beautifully fades over time for a softer regrowth appearance.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 77/07 Medium Blonde Intense Natural Brown.
• Part of the Wella Professionals Color Touch Plus collection.
• Low-ammonia professional formula.
• Built-in Metal Purifier technology.
• Helps deliver rich, natural-looking color.
• Provides radiant shine and multi-dimensional results.
• Suitable for up to 70% grey coverage when used as directed.
• Beautifully fades over multiple washes.
• Professional 60ml tube.

Key Benefits

• Helps create vibrant, natural-looking hair color.
• Enhances shine for a healthy-looking finish.
• Supports even color application from roots to ends.
• Helps blend grey hair naturally.
• Provides a softer grow-out compared to permanent hair color.
• Leaves hair looking glossy and refreshed.

Main Ingredients

The professional formula contains advanced color pigments together with conditioning ingredients and built-in Metal Purifier technology to help achieve reliable, true-to-tone color results. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch Plus formula deposits color pigments while conditioning the hair to create rich, multi-dimensional results with radiant shine. Built-in Metal Purifier technology helps minimize the impact of metal particles found in hair, supporting more consistent color performance. The demi-permanent formula gradually fades over approximately 28 washes when used as directed.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Color Touch Plus Emulsion according to the product instructions.
• Apply evenly to dry hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Follow with a shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking medium blonde natural brown hair color.
• Those looking for demi-permanent color with natural-looking results.
• People wanting enhanced grey blending.
• Salon professionals and experienced home users.
• Anyone seeking glossy, low-commitment hair color.

Texture, Finish & Fragrance

• Texture: Professional cream color.
• Finish: Glossy, multi-dimensional, and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality color performance.
• Beautiful shine with natural-looking depth.
• Gradual fade for easier maintenance.
• Suitable for refreshing or enhancing existing hair color.
• Designed to provide vibrant results with grey blending.

Why Choose This Product?

Wella Professionals Color Touch Plus 77/07 is an excellent choice for achieving rich medium blonde natural brown tones with professional shine and soft grey blending. Its advanced demi-permanent formula combines vibrant color, Metal Purifier technology, and a gentle coloring experience for salon-quality results.

Professional Tips

• Use only with the recommended Wella Color Touch Plus Emulsion.
• Always perform an allergy alert test before every application.
• Use color-safe hair care products to help maintain vibrancy.
• Avoid frequent washing immediately after coloring to help preserve the shade.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For professional use or use according to the product instructions.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals Color Touch Plus 77/07 Medium Blonde Intense Natural Brown Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades with washing.

Does this product require a developer?

Yes. It should be mixed with the recommended Wella Color Touch Plus Emulsion before application.

Can it help blend grey hair?

Yes. When used as directed, Color Touch Plus is suitable for blending up to 70% grey hair.

How long does the color last?

The color gradually fades over approximately 28 washes, depending on hair condition and care routine.

What shade is 77/07?

Shade 77/07 is a Medium Blonde Intense Natural Brown that delivers rich, natural-looking color with radiant shine.