{"product_id":"wella-professionals-color-touch-plus-77-07-intense-medium-blonde-natural-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Plus 77\/07 Intense Medium Blonde Natural Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Plus 77\/07 Intense Medium Blonde Natural Brown Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour designed to deliver rich medium blonde natural brown results with exceptional shine and enhanced grey blending. Formulated with the Tri-Spectra Color Complex, this demi-permanent colour provides vibrant, multidimensional results while gradually fading for soft, natural regrowth. Shade 77\/07 is ideal for clients seeking an intense medium blonde with natural brown depth and up to 70% grey coverage when used as directed.\n\n\u003c\/p\u003e\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/07 Intense Medium Blonde Natural Brown.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eTri-Spectra Color Complex technology.\u003c\/li\u003e\n\u003cli\u003eProvides rich, multidimensional colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eOffers up to 70% grey coverage when used as directed.\u003c\/li\u003e\n\u003cli\u003eGradually fades over approximately 24 washes.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances hair with rich natural brown blonde tones.\u003c\/li\u003e\n\u003cli\u003eProvides glossy, salon-quality colour.\u003c\/li\u003e\n\u003cli\u003eHelps blend grey hair with natural-looking results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eCreates smooth regrowth with gradual fading.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshing and tonal enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eTri-Spectra Color Complex.\u003c\/li\u003e\n\u003cli\u003eProfessional colour pigments.\u003c\/li\u003e\n\u003cli\u003eConditioning ingredients that help enhance softness and shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free colouring system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe demi-permanent colour pigments penetrate the hair to create rich, true-to-tone colour while the Tri-Spectra Color Complex enhances vibrancy and shine. The formula gradually fades over multiple washes, helping minimise visible regrowth and maintaining a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional salon use.\u003c\/li\u003e\n\u003cli\u003eMix in a 1:2 ratio with Wella Professionals Color Touch Emulsion 4%.\u003c\/li\u003e\n\u003cli\u003eApply evenly to pre-shampooed, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eDevelop for approximately 20 minutes without heat or according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eClients seeking medium blonde natural brown tones.\u003c\/li\u003e\n\u003cli\u003eHair requiring grey blending or colour refreshing.\u003c\/li\u003e\n\u003cli\u003eIndividuals looking for an ammonia-free demi-permanent hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and multidimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates rich natural brunette-blonde colour.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with soft, healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eProvides excellent grey blending.\u003c\/li\u003e\n\u003cli\u003eGradually fades for low-maintenance colour.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Plus 77\/07 is ideal for clients who want vibrant demi-permanent colour with enhanced grey blending without committing to permanent hair colour. Its ammonia-free formula delivers glossy, natural-looking results with beautiful colour longevity.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse exclusively with Wella Professionals Color Touch Emulsion 4%.\u003c\/li\u003e\n\u003cli\u003eFollow the recommended 1:2 mixing ratio.\u003c\/li\u003e\n\u003cli\u003eApply to towel-dried hair for even colour distribution.\u003c\/li\u003e\n\u003cli\u003eUse professional colour-care products to help maintain shine and vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 77\/07 Intense Medium Blonde Natural Brown Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Color Touch Plus a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a professional demi-permanent hair colour that gradually fades over approximately 24 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour does shade 77\/07 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 77\/07 delivers an Intense Medium Blonde Natural Brown finish with rich, natural-looking depth.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help blend grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. When used as directed, Color Touch Plus can provide up to 70% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eMix the colour with Wella Professionals Color Touch Emulsion 4% in a 1:2 ratio according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this formula contain ammonia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Wella Professionals Color Touch Plus features an ammonia-free formula.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310764179747,"sku":"QO4064666900827GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/2KoXq3vCwhPujNjJMh9tjC.jpg?v=1783443452","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-77-07-intense-medium-blonde-natural-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}