Wella Professionals Color Touch Plus 77/07 Intense Medium Blonde Natural Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Plus 77/07 Intense Medium Blonde Natural Brown Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour designed to deliver rich medium blonde natural brown results with exceptional shine and enhanced grey blending. Formulated with the Tri-Spectra Color Complex, this demi-permanent colour provides vibrant, multidimensional results while gradually fading for soft, natural regrowth. Shade 77/07 is ideal for clients seeking an intense medium blonde with natural brown depth and up to 70% grey coverage when used as directed.

Key Features

• Professional demi-permanent hair colour.
• Shade: 77/07 Intense Medium Blonde Natural Brown.
• Ammonia-free formula.
• Tri-Spectra Color Complex technology.
• Provides rich, multidimensional colour with brilliant shine.
• Offers up to 70% grey coverage when used as directed.
• Gradually fades over approximately 24 washes.
• Professional 60ml salon tube.

Key Benefits

• Enhances hair with rich natural brown blonde tones.
• Provides glossy, salon-quality colour.
• Helps blend grey hair with natural-looking results.
• Leaves hair feeling soft and manageable.
• Creates smooth regrowth with gradual fading.
• Suitable for colour refreshing and tonal enhancement.

Main Ingredients

• Tri-Spectra Color Complex.
• Professional colour pigments.
• Conditioning ingredients that help enhance softness and shine.
• Ammonia-free colouring system.

How It Works

The demi-permanent colour pigments penetrate the hair to create rich, true-to-tone colour while the Tri-Spectra Color Complex enhances vibrancy and shine. The formula gradually fades over multiple washes, helping minimise visible regrowth and maintaining a natural-looking finish.

How to Use

• For professional salon use.
• Mix in a 1:2 ratio with Wella Professionals Color Touch Emulsion 4%.
• Apply evenly to pre-shampooed, towel-dried hair.
• Develop for approximately 20 minutes without heat or according to the manufacturer's instructions.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists and salon colourists.
• Clients seeking medium blonde natural brown tones.
• Hair requiring grey blending or colour refreshing.
• Individuals looking for an ammonia-free demi-permanent hair colour.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, natural-looking, and multidimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Creates rich natural brunette-blonde colour.
• Enhances shine with soft, healthy-looking hair.
• Provides excellent grey blending.
• Gradually fades for low-maintenance colour.
• Ideal for professional salon services.

Why Choose This Product?

Wella Professionals Color Touch Plus 77/07 is ideal for clients who want vibrant demi-permanent colour with enhanced grey blending without committing to permanent hair colour. Its ammonia-free formula delivers glossy, natural-looking results with beautiful colour longevity.

Professional Tips

• Use exclusively with Wella Professionals Color Touch Emulsion 4%.
• Follow the recommended 1:2 mixing ratio.
• Apply to towel-dried hair for even colour distribution.
• Use professional colour-care products to help maintain shine and vibrancy.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Protect from direct sunlight and excessive heat.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colour products may cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Wear suitable protective gloves during use.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• Follow all instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Color Touch Plus 77/07 Intense Medium Blonde Natural Brown Hair Color 60ml

Frequently Asked Questions

Q. Is Color Touch Plus a permanent hair colour?

No. It is a professional demi-permanent hair colour that gradually fades over approximately 24 washes.

Q. What colour does shade 77/07 provide?

Shade 77/07 delivers an Intense Medium Blonde Natural Brown finish with rich, natural-looking depth.

Q. Can it help blend grey hair?

Yes. When used as directed, Color Touch Plus can provide up to 70% grey coverage.

Q. Which developer should I use?

Mix the colour with Wella Professionals Color Touch Emulsion 4% in a 1:2 ratio according to the manufacturer's instructions.

Q. Does this formula contain ammonia?

No. Wella Professionals Color Touch Plus features an ammonia-free formula.