{"product_id":"wella-professionals-color-touch-plus-77-03-demi-permanent-hair-color-60ml-medium-blonde-natural-gold-hair-color","title":"Wella Professionals Color Touch Plus 77\/03 Demi-Permanent Hair Color, 60ml | Medium Blonde Natural Gold Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 77\/03 Medium Blonde Natural Gold is a professional demi-permanent hair color formulated to deliver rich, natural-looking blonde color with warm golden reflects and enhanced grey blending. Featuring a low-ammonia formula with a built-in Metal Purifier, this salon-quality hair color helps provide vibrant shine, even color results, and soft, natural regrowth. Designed for clients with resistant or higher percentages of grey hair, it offers up to 70% grey coverage while gradually fading over approximately 24e28 washes.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/03 Medium Blonde Natural Gold.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eHelps provide up to 70% grey coverage.\u003c\/li\u003e\n\u003cli\u003eWarm natural gold blonde finish.\u003c\/li\u003e\n\u003cli\u003eCreamy consistency for smooth application.\u003c\/li\u003e\n\u003cli\u003eHigh-shine salon-quality results.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eEnhances blonde hair with warm natural gold tones.\u003c\/li\u003e\n\u003cli\u003eHelps blend resistant grey hair.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eProvides soft, natural-looking regrowth.\u003c\/li\u003e\n\u003cli\u003eSupports even color distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing existing hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Help create rich Medium Blonde Natural Gold tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier:\u003c\/strong\u003e Helps support more consistent color performance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients:\u003c\/strong\u003e Help leave hair feeling smooth and soft.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Ammonia Formula:\u003c\/strong\u003e Designed for enhanced grey blending with a gentle coloring experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with Wella Professionals Color Touch Plus Emulsion 4%, the formula deposits demi-permanent pigments evenly onto the hair while helping blend grey hair and enhance shine. The built-in Metal Purifier supports consistent color results and vibrant-looking blonde tones.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMix with Wella Professionals Color Touch Plus Emulsion 4% according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eAllow the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a suitable post-color shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eNatural blonde hair.\u003c\/li\u003e\n\u003cli\u003eColour-treated hair.\u003c\/li\u003e\n\u003cli\u003eHair with resistant or higher percentages of grey hair.\u003c\/li\u003e\n\u003cli\u003eClients seeking warm Medium Blonde Natural Gold tones.\u003c\/li\u003e\n\u003cli\u003eProfessional salon color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and radiant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional cosmetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003eBeautiful Medium Blonde Natural Gold shade.\u003c\/li\u003e\n\u003cli\u003eEnhanced grey blending performance.\u003c\/li\u003e\n\u003cli\u003eBrilliant-looking shine.\u003c\/li\u003e\n\u003cli\u003eGradual, natural-looking fade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 77\/03 is ideal for clients who want a rich Medium Blonde Natural Gold shade with enhanced grey blending and low-maintenance color. Its advanced demi-permanent formula provides beautiful shine, soft regrowth, and dependable salon-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose the tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use to color eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 77\/03 Medium Blonde Natural Gold Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a professional demi-permanent hair color that gradually fades over approximately 24e28 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it help cover grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes. When used as directed, Color Touch Plus helps provide up to 70% grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require a developer?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with Wella Professionals Color Touch Plus Emulsion 4% according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 77\/03?\u003c\/strong\u003e\u003cbr\u003e\n77\/03 is a Medium Blonde Natural Gold shade that creates warm blonde results with natural-looking shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the product size?\u003c\/strong\u003e\u003cbr\u003e\nThis professional hair color is supplied in a 60ml tube.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310741242147,"sku":"QO4064666846538GT","price":25.18,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/AnrzJjNyfiE8qJV5y7EFM2.jpg?v=1783442983","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-77-03-demi-permanent-hair-color-60ml-medium-blonde-natural-gold-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}