Wella Professionals Color Touch Plus 77/03 Demi-Permanent Hair Color, 60ml | Medium Blonde Natural Gold Hair Color

Product Overview

Wella Professionals Color Touch Plus 77/03 Medium Blonde Natural Gold is a professional demi-permanent hair color formulated to deliver rich, natural-looking blonde color with warm golden reflects and enhanced grey blending. Featuring a low-ammonia formula with a built-in Metal Purifier, this salon-quality hair color helps provide vibrant shine, even color results, and soft, natural regrowth. Designed for clients with resistant or higher percentages of grey hair, it offers up to 70% grey coverage while gradually fading over approximately 24e28 washes.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 77/03 Medium Blonde Natural Gold.
• Low-ammonia formula.
• Built-in Metal Purifier technology.
• Helps provide up to 70% grey coverage.
• Warm natural gold blonde finish.
• Creamy consistency for smooth application.
• High-shine salon-quality results.
• 60ml professional tube.

Key Benefits

• Enhances blonde hair with warm natural gold tones.
• Helps blend resistant grey hair.
• Leaves hair looking glossy and vibrant.
• Provides soft, natural-looking regrowth.
• Supports even color distribution from roots to ends.
• Suitable for refreshing existing hair color.

Main Ingredients

• Professional Color Pigments: Help create rich Medium Blonde Natural Gold tones.
• Built-in Metal Purifier: Helps support more consistent color performance.
• Conditioning Ingredients: Help leave hair feeling smooth and soft.
• Low-Ammonia Formula: Designed for enhanced grey blending with a gentle coloring experience.

How It Works

When mixed with Wella Professionals Color Touch Plus Emulsion 4%, the formula deposits demi-permanent pigments evenly onto the hair while helping blend grey hair and enhance shine. The built-in Metal Purifier supports consistent color results and vibrant-looking blonde tones.

How to Use

• Mix with Wella Professionals Color Touch Plus Emulsion 4% according to the manufacturer's instructions.
• Apply evenly to dry hair.
• Allow the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Follow with a suitable post-color shampoo and conditioner.
• For professional use or experienced users.

Who Is It Suitable For?

• Natural blonde hair.
• Colour-treated hair.
• Hair with resistant or higher percentages of grey hair.
• Clients seeking warm Medium Blonde Natural Gold tones.
• Professional salon color services.

Texture, Finish & Fragrance

• Texture: Smooth cream color.
• Finish: Glossy, natural-looking, and radiant.
• Fragrance: Mild professional cosmetic fragrance.

Why You'll Love It

• Professional salon-quality formula.
• Beautiful Medium Blonde Natural Gold shade.
• Enhanced grey blending performance.
• Brilliant-looking shine.
• Gradual, natural-looking fade.

Why Choose This Product?

Wella Professionals Color Touch Plus 77/03 is ideal for clients who want a rich Medium Blonde Natural Gold shade with enhanced grey blending and low-maintenance color. Its advanced demi-permanent formula provides beautiful shine, soft regrowth, and dependable salon-quality performance.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close the tube tightly after use.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colorants can cause allergic reactions.
• Carry out an allergy alert test 48 hours before each application.
• Wear suitable gloves during use.
• Avoid contact with eyes.
• Do not use to color eyelashes or eyebrows.
• Follow the manufacturer's instructions carefully.

Package Includes

• 1 x Wella Professionals Color Touch Plus 77/03 Medium Blonde Natural Gold Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair color?
No. It is a professional demi-permanent hair color that gradually fades over approximately 24e28 washes.

Q. Does it help cover grey hair?
Yes. When used as directed, Color Touch Plus helps provide up to 70% grey coverage.

Q. Does this product require a developer?
Yes. It should be mixed with Wella Professionals Color Touch Plus Emulsion 4% according to the manufacturer's instructions.

Q. What shade is 77/03?
77/03 is a Medium Blonde Natural Gold shade that creates warm blonde results with natural-looking shine.

Q. What is the product size?
This professional hair color is supplied in a 60ml tube.