{"product_id":"wella-professionals-color-touch-plus-66-07-intense-natural-brown-dark-blonde-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Plus 66\/07 Intense Natural Brown Dark Blonde Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 66\/07 Intense Natural Brown Dark Blonde Hair Color 60ml is a professional demi-permanent hair color formulated to create rich dark blonde tones with natural brown depth and brilliant shine. Its low-ammonia formula is designed to deliver vibrant, multi-dimensional color while helping blend up to 70% grey hair when used as directed. Featuring built-in Metal Purifier technology, this professional hair color helps provide true-to-tone results and gradually fades for a softer, more natural regrowth appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 66\/07 Intense Natural Brown Dark Blonde.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Plus collection.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eCreates rich, natural-looking dark blonde tones.\u003c\/li\u003e\n\u003cli\u003eProvides radiant, multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003eHelps blend up to 70% grey hair when used as directed.\u003c\/li\u003e\n\u003cli\u003eGradually fades for softer maintenance.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve rich, natural-looking dark blonde hair color.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a glossy salon-inspired finish.\u003c\/li\u003e\n\u003cli\u003eSupports soft, natural grey blending.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded hair color between permanent color services.\u003c\/li\u003e\n\u003cli\u003eProvides even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, vibrant, and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula combines advanced color pigments with conditioning ingredients and Metal Purifier technology to help deliver consistent, true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch Plus formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve softness and shine. Metal Purifier technology helps reduce the impact of metal particles present in the hair, supporting more even color development and vibrant results. The color gradually fades over approximately 28 washes depending on hair condition and maintenance routine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix one part Wella Color Touch Plus Hair Color with two parts Wella Color Touch Emulsion (1.9% or 4%) according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a rich dark blonde shade with natural brown depth.\u003c\/li\u003e\n\u003cli\u003eThose looking for a demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003ePeople wanting natural-looking grey blending.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking glossy, low-commitment hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eRich dark blonde shade with natural brown reflects.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia formula for comfortable coloring.\u003c\/li\u003e\n\u003cli\u003eGradually fades for easier maintenance.\u003c\/li\u003e\n\u003cli\u003eEnhances shine while helping blend grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 66\/07 is an excellent choice for achieving elegant dark blonde hair with natural brown depth and radiant shine. Its advanced demi-permanent formula combines professional color technology with conditioning benefits for vibrant, natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive shampooing immediately after coloring to help prolong color intensity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 66\/07 Intense Natural Brown Dark Blonde Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, it helps blend up to 70% grey hair while maintaining natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 66\/07?\u003c\/h4\u003e\n\n\u003cp\u003eShade 66\/07 is an Intense Natural Brown Dark Blonde that delivers rich dark blonde color with natural brown depth and glossy shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow long does the color last?\u003c\/h4\u003e\n\n\u003cp\u003eThe demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and care routine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310154924323,"sku":"QO4064666937342GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/UsKeFmhJE9kuRHT29WxhY8.jpg?v=1783437583","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-66-07-intense-natural-brown-dark-blonde-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}