Wella Professionals Color Touch Plus 66/04 Demi-Permanent Hair Colour, 60ml

Product Overview

Wella Professionals Color Touch Plus 66/04 Demi-Permanent Hair Colour 60ml is a professional low-ammonia hair colour formulated to deliver rich, multidimensional colour with radiant shine and enhanced grey blending. Part of the Color Touch Plus collection, this salon-quality formula is ideal for clients seeking more coverage than traditional demi-permanent colour while maintaining a natural-looking finish. It helps create vibrant, even-looking colour that gradually fades with soft regrowth, making it suitable for colour refreshing and grey blending services.

Key Features

• Professional low-ammonia demi-permanent hair colour.
• Shade: 66/04.
• Provides up to 70% grey blending when used as directed.
• Built-in Metal Purifier supports true-to-tone colour results.
• Rich cream formula for smooth, even application.
• Beautifully fades over time with soft regrowth.
• Suitable for professional colouring services.
• 60ml professional colour cream tube.

Key Benefits

• Helps achieve rich, vibrant-looking hair colour.
• Supports enhanced grey blending.
• Leaves hair looking glossy and healthy.
• Provides even colour distribution when used as directed.
• Helps maintain a natural-looking finish.
• Suitable for refreshing existing hair colour.

Main Ingredients

• Professional Colour Pigments: Help deliver vibrant, multidimensional colour.
• Built-in Metal Purifier: Helps improve true-to-tone colour performance regardless of hair condition.
• Conditioning Ingredients: Help maintain softness, shine, and manageability.

How It Works

The low-ammonia cream formula deposits colour pigments while conditioning the hair for a smooth, glossy finish. Built-in Metal Purifier technology helps support consistent colour results, while the demi-permanent formula gradually fades over approximately 28 washes for a softer regrowth line.

How to Use

• Perform a skin allergy test 48 hours before every application.
• Wear suitable protective gloves.
• Mix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.
• Apply evenly to clean, towel-dried or dry hair as directed.
• Process for the recommended development time.
• Rinse thoroughly and follow with a colour care conditioner or treatment.

Who Is It Suitable For?

• Suitable for natural and previously coloured hair.
• Ideal for clients with early or resistant grey hair.
• Suitable for colour refreshing and grey blending.
• Recommended for professional salon use or experienced users.
• Suitable for most hair types.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, multidimensional colour.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Provides rich colour with luminous shine.
• Helps blend grey hair naturally.
• Low-ammonia professional formula.
• Soft regrowth as the colour gradually fades.
• Suitable for regular colour maintenance.

Why Choose This Product?

Wella Professionals Color Touch Plus 66/04 is designed for those seeking enhanced grey blending with the flexibility of a demi-permanent colour. Its professional formula delivers vibrant-looking colour, radiant shine, and soft fading while helping maintain healthy-looking hair.

Professional Colour Tips

• Always mix with the recommended Wella Color Touch Emulsion.
• Carry out a skin allergy test before every colouring session.
• Use colour-safe shampoo and conditioner to help maintain colour vibrancy.
• Follow the manufacturer's recommended mixing ratio and development time.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly sealed after opening.
• Avoid direct sunlight and excessive heat.
• Keep out of reach of children.

Safety Information

• Hair colour products may cause allergic reactions.
• Carry out a skin allergy test 48 hours before each application.
• For external use only.
• Avoid contact with the eyes. If contact occurs, rinse immediately with water.
• Do not use on irritated or damaged scalp.
• Use only according to the manufacturer's instructions.

Package Includes

• 1 x Wella Professionals Color Touch Plus 66/04 Demi-Permanent Hair Colour 60ml.

Frequently Asked Questions

What is Wella Color Touch Plus 66/04?

It is a professional low-ammonia demi-permanent hair colour designed to provide rich colour, radiant shine, and enhanced grey blending.

Is this a permanent hair colour?

No. It is a demi-permanent hair colour that gradually fades over approximately 28 washes with soft regrowth.

Does it require a developer?

Yes. It should be mixed with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.

Can it help blend grey hair?

Yes. The Color Touch Plus range is designed to provide up to 70% grey blending when used according to Wella's instructions.

Can it be used on previously coloured hair?

Yes. It is suitable for natural and previously coloured hair when applied according to the manufacturer's recommendations.