{"product_id":"wella-professionals-color-touch-plus-55-04-intense-light-natural-red-brown-60ml-demi-permanent-hair-color","title":"Wella Professionals Color Touch Plus 55\/04 Intense Light Natural Red Brown, 60ml Demi-Permanent Hair Color","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Plus 55\/04 Intense Light Natural Red Brown 60ml is a professional demi-permanent hair color formulated to deliver a rich light brown shade with warm natural red reflects and enhanced grey blending. Featuring Wella's advanced Color Touch Plus formula with Built-in Metal Purifier Technology, this low-ammonia color provides vibrant, true-to-tone results, brilliant shine, and up to 70% grey coverage. The conditioning formula leaves hair soft, smooth, and healthy-looking while fading naturally over approximately 28 washes for a seamless regrowth.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 55\/04 Intense Light Natural Red Brown.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eProvides up to 70% grey coverage.\u003c\/li\u003e\n\u003cli\u003eBrilliant shine with true-to-tone color.\u003c\/li\u003e\n\u003cli\u003eNatural fade over approximately 28 washes.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates a rich light brown shade with warm natural red reflects.\u003c\/li\u003e\n\u003cli\u003eBlends and softens the appearance of up to 70% grey hair.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and color vibrancy.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and conditioned.\u003c\/li\u003e\n\u003cli\u003eProvides natural-looking regrowth.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing color between permanent color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology:\u003c\/strong\u003e Helps deliver more reliable and true-to-tone color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Help improve softness, smoothness, and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Performance Color Pigments:\u003c\/strong\u003e Deliver rich, multidimensional color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLow-Ammonia Formula:\u003c\/strong\u003e Provides gentle demi-permanent coloring with enhanced grey blending.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with Wella Color Touch Emulsion 4%, the color pigments are evenly deposited throughout the hair while Built-in Metal Purifier Technology helps minimize interference from metal particles in the hair. The result is an intense light natural red brown shade with vibrant shine, smooth texture, and up to 70% grey coverage that gradually fades without harsh regrowth.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eMix in a 1:2 ratio with Wella Color Touch Emulsion 4%.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eProcess for approximately 20 minutes, or 15 minutes with heat, according to the desired service.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eComplete with a conditioner designed for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural light brown hair.\u003c\/li\u003e\n\u003cli\u003eHair with early or moderate grey coverage needs.\u003c\/li\u003e\n\u003cli\u003ePreviously colored hair.\u003c\/li\u003e\n\u003cli\u003eProfessional hairstylists and experienced users.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking warm light brown hair with subtle red reflects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Rich light brown with warm natural red reflects and brilliant shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cp\u003eColor Touch Plus 55\/04 delivers vibrant natural red-brown tones while maintaining softness and shine. Its gentle low-ammonia formula provides enhanced grey blending with beautiful, natural-looking color that fades evenly between salon visits.\u003c\/p\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eUp to 70% grey coverage.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier Technology.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia conditioning formula.\u003c\/li\u003e\n\u003cli\u003eNatural fade over approximately 28 washes.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eProfessional Hair Care Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways use with Wella Color Touch Emulsion 4%.\u003c\/li\u003e\n\u003cli\u003eUse sulfate-free shampoo to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eApply a weekly nourishing hair mask to maintain softness and shine.\u003c\/li\u003e\n\u003cli\u003eProtect color-treated hair with a heat protectant before styling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during mixing and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 55\/04 Intense Light Natural Red Brown 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Color Touch Plus 55\/04 a permanent hair color?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a professional demi-permanent hair color that gradually fades over approximately 28 washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 55\/04?\u003c\/strong\u003e\u003cbr\u003e\n55\/04 is an Intense Light Natural Red Brown shade that combines a light brown base with warm natural red reflects for rich, multidimensional color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much grey hair does it cover?\u003c\/strong\u003e\u003cbr\u003e\nColor Touch Plus provides up to 70% grey coverage when used with the recommended Wella Color Touch Emulsion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Which developer should I use?\u003c\/strong\u003e\u003cbr\u003e\nMix the color in a 1:2 ratio with Wella Color Touch Emulsion 4% for optimal color performance and grey blending.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What makes Color Touch Plus different from Color Touch?\u003c\/strong\u003e\u003cbr\u003e\nColor Touch Plus is formulated to provide enhanced grey blending of up to 70% while maintaining the shine, conditioning benefits, and natural fade associated with the Color Touch range.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310132183331,"sku":"QO8005610546117GT","price":24.51,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/jY7p6APj3da9QEYgGqjVW2.jpg?v=1783437243","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-55-04-intense-light-natural-red-brown-60ml-demi-permanent-hair-color","provider":"Indicrest Australia","version":"1.0","type":"link"}