Wella Professionals Color Touch Plus 55/04 Intense Light Natural Red Brown, 60ml Demi-Permanent Hair Color

Product Overview

Wella Professionals Color Touch Plus 55/04 Intense Light Natural Red Brown 60ml is a professional demi-permanent hair color formulated to deliver a rich light brown shade with warm natural red reflects and enhanced grey blending. Featuring Wella's advanced Color Touch Plus formula with Built-in Metal Purifier Technology, this low-ammonia color provides vibrant, true-to-tone results, brilliant shine, and up to 70% grey coverage. The conditioning formula leaves hair soft, smooth, and healthy-looking while fading naturally over approximately 28 washes for a seamless regrowth.

Key Features

• Professional demi-permanent hair color.
• Shade: 55/04 Intense Light Natural Red Brown.
• Low-ammonia formula.
• Built-in Metal Purifier Technology.
• Provides up to 70% grey coverage.
• Brilliant shine with true-to-tone color.
• Natural fade over approximately 28 washes.
• Professional 60ml salon tube.

Key Benefits

• Creates a rich light brown shade with warm natural red reflects.
• Blends and softens the appearance of up to 70% grey hair.
• Enhances shine and color vibrancy.
• Leaves hair soft, smooth, and conditioned.
• Provides natural-looking regrowth.
• Ideal for refreshing color between permanent color services.

Main Ingredients

• Built-in Metal Purifier Technology: Helps deliver more reliable and true-to-tone color results.
• Conditioning Agents: Help improve softness, smoothness, and manageability.
• High-Performance Color Pigments: Deliver rich, multidimensional color.
• Low-Ammonia Formula: Provides gentle demi-permanent coloring with enhanced grey blending.

How It Works

When mixed with Wella Color Touch Emulsion 4%, the color pigments are evenly deposited throughout the hair while Built-in Metal Purifier Technology helps minimize interference from metal particles in the hair. The result is an intense light natural red brown shade with vibrant shine, smooth texture, and up to 70% grey coverage that gradually fades without harsh regrowth.

How to Use

• Mix in a 1:2 ratio with Wella Color Touch Emulsion 4%.
• Apply evenly to clean, towel-dried or dry hair.
• Process for approximately 20 minutes, or 15 minutes with heat, according to the desired service.
• Rinse thoroughly until the water runs clear.
• Complete with a conditioner designed for color-treated hair.
• Always follow the manufacturer's instructions.

Who Is It Suitable For?

• Natural light brown hair.
• Hair with early or moderate grey coverage needs.
• Previously colored hair.
• Professional hairstylists and experienced users.
• Anyone seeking warm light brown hair with subtle red reflects.

Texture, Finish & Fragrance

• Texture: Smooth professional cream color.
• Finish: Rich light brown with warm natural red reflects and brilliant shine.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

Color Touch Plus 55/04 delivers vibrant natural red-brown tones while maintaining softness and shine. Its gentle low-ammonia formula provides enhanced grey blending with beautiful, natural-looking color that fades evenly between salon visits.

Why Choose This Product?

• Professional salon-quality demi-permanent hair color.
• Up to 70% grey coverage.
• Built-in Metal Purifier Technology.
• Low-ammonia conditioning formula.
• Natural fade over approximately 28 washes.
• Professional 60ml tube.

Professional Hair Care Tips

• Always use with Wella Color Touch Emulsion 4%.
• Use sulfate-free shampoo to help maintain color vibrancy.
• Apply a weekly nourishing hair mask to maintain softness and shine.
• Protect color-treated hair with a heat protectant before styling.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair color products may cause allergic reactions.
• Perform a skin allergy test 48 hours before every application.
• Wear suitable gloves during mixing and application.
• Avoid contact with the eyes.
• For professional use only.
• Use only with the recommended Wella Color Touch Emulsion.

Package Includes

• 1 x Wella Professionals Color Touch Plus 55/04 Intense Light Natural Red Brown 60ml.

Frequently Asked Questions

Q. Is Color Touch Plus 55/04 a permanent hair color?
No. It is a professional demi-permanent hair color that gradually fades over approximately 28 washes.

Q. What shade is 55/04?
55/04 is an Intense Light Natural Red Brown shade that combines a light brown base with warm natural red reflects for rich, multidimensional color.

Q. How much grey hair does it cover?
Color Touch Plus provides up to 70% grey coverage when used with the recommended Wella Color Touch Emulsion.

Q. Which developer should I use?
Mix the color in a 1:2 ratio with Wella Color Touch Emulsion 4% for optimal color performance and grey blending.

Q. What makes Color Touch Plus different from Color Touch?
Color Touch Plus is formulated to provide enhanced grey blending of up to 70% while maintaining the shine, conditioning benefits, and natural fade associated with the Color Touch range.