{"product_id":"wella-professionals-color-touch-plus-44-07-intense-medium-natural-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Plus 44\/07 Intense Medium Natural Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 44\/07 Intense Medium Natural Brown Hair Color 60ml is a professional demi-permanent hair color formulated to create rich medium brown tones with natural-looking depth and brilliant shine. Its low-ammonia formula is designed to provide vibrant, multi-dimensional color while blending up to 70% grey hair when used as directed. Built with Metal Purifier technology, this professional hair color helps deliver true-to-tone results and gradually fades for a softer regrowth appearance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 44\/07 Intense Medium Natural Brown.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Plus collection.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eProvides rich, natural-looking brown tones.\u003c\/li\u003e\n\u003cli\u003eDelivers glossy, multi-dimensional shine.\u003c\/li\u003e\n\u003cli\u003eHelps blend up to 70% grey hair when used as directed.\u003c\/li\u003e\n\u003cli\u003eGradually fades for softer maintenance.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps create rich, vibrant medium brown hair color.\u003c\/li\u003e\n\u003cli\u003eEnhances natural-looking shine and depth.\u003c\/li\u003e\n\u003cli\u003eSupports soft, natural grey blending.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded hair color between permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eProvides even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, glossy, and healthy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe formula combines professional color pigments, conditioning ingredients, and built-in Metal Purifier technology to help achieve consistent, true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch Plus formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve softness and shine. Built-in Metal Purifier technology helps reduce the impact of metal particles in the hair, supporting reliable color performance. The color gradually fades over approximately 28 washes, depending on hair condition and maintenance routine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Plus Emulsion according to the instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking a rich medium brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose looking for demi-permanent color with natural-looking results.\u003c\/li\u003e\n\u003cli\u003ePeople wanting soft grey blending.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking glossy, low-commitment hair color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eRich medium brown shade with natural-looking depth.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia formula for comfortable coloring.\u003c\/li\u003e\n\u003cli\u003eGradually fades for easier maintenance.\u003c\/li\u003e\n\u003cli\u003eEnhances shine while helping blend grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Plus 44\/07 is ideal for creating elegant medium brown hair with radiant shine and natural-looking dimension. Its advanced demi-permanent formula combines professional color technology with conditioning benefits, making it an excellent choice for vibrant, glossy results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Plus Emulsion.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eUse color-safe hair care products to help maintain color vibrancy.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive shampooing immediately after coloring to help prolong the color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Plus 44\/07 Intense Medium Natural Brown Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the recommended Wella Color Touch Plus Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, it helps blend up to 70% grey hair while maintaining natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 44\/07?\u003c\/h4\u003e\n\n\u003cp\u003eShade 44\/07 is an Intense Medium Natural Brown that delivers rich brown color with glossy, natural-looking depth.\u003c\/p\u003e\n\n\u003ch4\u003eHow long does the color last?\u003c\/h4\u003e\n\n\u003cp\u003eThe demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and care routine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310154170659,"sku":"QO4064666901251GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/9r2qpszPeZFq9KgYeHmLwT.jpg?v=1783437575","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-plus-44-07-intense-medium-natural-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}