Wella Professionals Color Touch Plus 44/07 Intense Medium Natural Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Plus 44/07 Intense Medium Natural Brown Hair Color 60ml is a professional demi-permanent hair color formulated to create rich medium brown tones with natural-looking depth and brilliant shine. Its low-ammonia formula is designed to provide vibrant, multi-dimensional color while blending up to 70% grey hair when used as directed. Built with Metal Purifier technology, this professional hair color helps deliver true-to-tone results and gradually fades for a softer regrowth appearance.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 44/07 Intense Medium Natural Brown.
• Part of the Wella Professionals Color Touch Plus collection.
• Low-ammonia professional formula.
• Built-in Metal Purifier technology.
• Provides rich, natural-looking brown tones.
• Delivers glossy, multi-dimensional shine.
• Helps blend up to 70% grey hair when used as directed.
• Gradually fades for softer maintenance.
• Professional 60ml tube.

Key Benefits

• Helps create rich, vibrant medium brown hair color.
• Enhances natural-looking shine and depth.
• Supports soft, natural grey blending.
• Refreshes faded hair color between permanent coloring services.
• Provides even color application from roots to ends.
• Leaves hair looking smooth, glossy, and healthy.

Main Ingredients

The formula combines professional color pigments, conditioning ingredients, and built-in Metal Purifier technology to help achieve consistent, true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch Plus formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve softness and shine. Built-in Metal Purifier technology helps reduce the impact of metal particles in the hair, supporting reliable color performance. The color gradually fades over approximately 28 washes, depending on hair condition and maintenance routine.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Color Touch Plus Emulsion according to the instructions.
• Apply evenly to dry hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Follow with a shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking a rich medium brown hair color.
• Those looking for demi-permanent color with natural-looking results.
• People wanting soft grey blending.
• Salon professionals and experienced home users.
• Anyone seeking glossy, low-commitment hair color.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, vibrant, and multi-dimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality color performance.
• Rich medium brown shade with natural-looking depth.
• Low-ammonia formula for comfortable coloring.
• Gradually fades for easier maintenance.
• Enhances shine while helping blend grey hair.

Why Choose This Product?

Wella Professionals Color Touch Plus 44/07 is ideal for creating elegant medium brown hair with radiant shine and natural-looking dimension. Its advanced demi-permanent formula combines professional color technology with conditioning benefits, making it an excellent choice for vibrant, glossy results.

Professional Tips

• Use only with the recommended Wella Color Touch Plus Emulsion.
• Perform an allergy alert test 48 hours before every application.
• Use color-safe hair care products to help maintain color vibrancy.
• Avoid excessive shampooing immediately after coloring to help prolong the color.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For professional use or use according to the product instructions.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals Color Touch Plus 44/07 Intense Medium Natural Brown Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades over multiple washes.

Does this product require a developer?

Yes. It should be mixed with the recommended Wella Color Touch Plus Emulsion before application.

Can it help blend grey hair?

Yes. When used as directed, it helps blend up to 70% grey hair while maintaining natural-looking results.

What shade is 44/07?

Shade 44/07 is an Intense Medium Natural Brown that delivers rich brown color with glossy, natural-looking depth.

How long does the color last?

The demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and care routine.