{"product_id":"wella-professionals-color-touch-demi-permanent-hair-colour-4-77-medium-brown-intensive-60ml","title":"Wella Professionals Color Touch Demi-Permanent Hair Colour 4\/77 Medium Brown Intensive, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch Demi-Permanent Hair Colour 4\/77 Medium Brown Intensive is a professional ammonia-free hair colour formulated to create rich medium brown tones with enhanced depth and intensity. Designed to refresh, enhance, and tone hair while adding brilliant shine, this demi-permanent formula helps achieve even colour results and leaves hair feeling soft, smooth, and manageable. It is ideal for refreshing existing colour, enhancing natural brunette shades, or blending early grey hair.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: \u003cstrong\u003e4\/77 Medium Brown Intensive\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eRich, intense medium brown colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for even application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml salon tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps refresh and enhance medium brown hair.\u003c\/li\u003e\n\u003cli\u003eProvides rich-looking colour with natural dimension.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003eSupports glossy, healthy-looking hair.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing faded colour and blending early grey hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Pigments\u003c\/strong\u003e e Help deliver rich medium brown colour with enhanced depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Ingredients\u003c\/strong\u003e e Help improve softness and manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMoisture-Supporting Components\u003c\/strong\u003e e Help maintain a smooth and shiny hair finish.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe ammonia-free demi-permanent formula deposits colour pigments onto the hair while conditioning ingredients help maintain softness and enhance shine. The result is vibrant-looking medium brown hair with smooth, even colour and a glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eProcess for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour-care conditioner.\u003c\/li\u003e\n\u003cli\u003eAlways follow the manufacturer's professional application guidelines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon use.\u003c\/li\u003e\n\u003cli\u003eExperienced home users familiar with professional hair colouring.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a rich medium brown shade.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types depending on the desired colour result.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth, creamy colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, rich, and natural-looking.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality demi-permanent colour performance.\u003c\/li\u003e\n\u003cli\u003eRich medium brown tone with enhanced shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for a comfortable colouring experience.\u003c\/li\u003e\n\u003cli\u003eEasy-to-apply creamy consistency.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining colour between permanent colouring services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 4\/77 Medium Brown Intensive combines advanced colour technology with conditioning care to create rich brunette colour while helping maintain soft, manageable, and glossy-looking hair. It is an excellent choice for achieving professional salon-quality demi-permanent colour results.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eMix only with the recommended Wella Professionals Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eThe final shade may vary depending on the starting hair colour and condition.\u003c\/li\u003e\n\u003cli\u003eUse colour-care hair products to help maintain colour vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eHair colourants can cause allergic reactions. Perform an allergy alert test 48 hours before each application according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on an irritated or damaged scalp.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Demi-Permanent Hair Colour 4\/77 Medium Brown Intensive 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 4\/77?\u003c\/strong\u003e\u003cbr\u003e\n4\/77 is a Medium Brown Intensive shade that delivers rich brunette colour with enhanced depth and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nNo. Wella Professionals Color Touch is a demi-permanent hair colour designed to refresh, enhance, and tone hair while adding shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require an emulsion?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used to blend early grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is suitable for blending early grey hair while enhancing colour richness and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Should I perform an allergy alert test before use?\u003c\/strong\u003e\u003cbr\u003e\nYes. Always perform an allergy alert test 48 hours before each application according to the manufacturer's recommendations.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310692286755,"sku":"QO8005610537245GT","price":39.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Yv3HRENgYcFpVYtZUnn6bH.jpg?v=1783441896","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-demi-permanent-hair-colour-4-77-medium-brown-intensive-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}