Wella Professionals Color Touch Demi-Permanent Hair Colour 4/77 Medium Brown Intensive, 60ml

Product Overview

Wella Professionals Color Touch Demi-Permanent Hair Colour 4/77 Medium Brown Intensive is a professional ammonia-free hair colour formulated to create rich medium brown tones with enhanced depth and intensity. Designed to refresh, enhance, and tone hair while adding brilliant shine, this demi-permanent formula helps achieve even colour results and leaves hair feeling soft, smooth, and manageable. It is ideal for refreshing existing colour, enhancing natural brunette shades, or blending early grey hair.

Key Features

• Professional demi-permanent hair colour.
• Shade: 4/77 Medium Brown Intensive.
• Rich, intense medium brown colour.
• Ammonia-free professional formula.
• Helps enhance shine and colour vibrancy.
• Smooth cream formula for even application.
• Professional 60ml salon tube.

Key Benefits

• Helps refresh and enhance medium brown hair.
• Provides rich-looking colour with natural dimension.
• Leaves hair feeling soft, smooth, and manageable.
• Supports glossy, healthy-looking hair.
• Suitable for refreshing faded colour and blending early grey hair.

Main Ingredients

• Colour Pigments e Help deliver rich medium brown colour with enhanced depth.
• Conditioning Ingredients e Help improve softness and manageability.
• Moisture-Supporting Components e Help maintain a smooth and shiny hair finish.

How It Works

The ammonia-free demi-permanent formula deposits colour pigments onto the hair while conditioning ingredients help maintain softness and enhance shine. The result is vibrant-looking medium brown hair with smooth, even colour and a glossy finish.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.
• Apply evenly to clean, towel-dried hair.
• Process for the recommended development time.
• Rinse thoroughly and follow with a colour-care conditioner.
• Always follow the manufacturer's professional application guidelines.

Who Is It Suitable For?

• Professional hairstylists and salon use.
• Experienced home users familiar with professional hair colouring.
• Individuals seeking a rich medium brown shade.
• Suitable for most hair types depending on the desired colour result.

Texture, Finish & Fragrance

• Texture: Smooth, creamy colour cream.
• Finish: Glossy, rich, and natural-looking.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional-quality demi-permanent colour performance.
• Rich medium brown tone with enhanced shine.
• Ammonia-free formula for a comfortable colouring experience.
• Easy-to-apply creamy consistency.
• Ideal for maintaining colour between permanent colouring services.

Why Choose This Product?

Wella Professionals Color Touch 4/77 Medium Brown Intensive combines advanced colour technology with conditioning care to create rich brunette colour while helping maintain soft, manageable, and glossy-looking hair. It is an excellent choice for achieving professional salon-quality demi-permanent colour results.

Professional Tips

• Always perform a strand test before full application.
• Mix only with the recommended Wella Professionals Color Touch Emulsion.
• The final shade may vary depending on the starting hair colour and condition.
• Use colour-care hair products to help maintain colour vibrancy and shine.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• For professional use or experienced users.
• Hair colourants can cause allergic reactions. Perform an allergy alert test 48 hours before each application according to the manufacturer's instructions.
• Wear suitable gloves during application.
• Avoid contact with eyes.
• Do not use on an irritated or damaged scalp.
• For external use only.

Package Includes

• 1 x Wella Professionals Color Touch Demi-Permanent Hair Colour 4/77 Medium Brown Intensive 60ml

Frequently Asked Questions

Q. What shade is 4/77?
4/77 is a Medium Brown Intensive shade that delivers rich brunette colour with enhanced depth and shine.

Q. Is Wella Color Touch a permanent hair colour?
No. Wella Professionals Color Touch is a demi-permanent hair colour designed to refresh, enhance, and tone hair while adding shine.

Q. Does this hair colour require an emulsion?
Yes. It should be mixed with the recommended Wella Professionals Color Touch Emulsion according to the manufacturer's instructions.

Q. Can it be used to blend early grey hair?
Yes. It is suitable for blending early grey hair while enhancing colour richness and shine.

Q. Should I perform an allergy alert test before use?
Yes. Always perform an allergy alert test 48 hours before each application according to the manufacturer's recommendations.