{"product_id":"wella-professionals-color-touch-deep-browns-5-71-light-brown-brown-ash-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch Deep Browns 5\/71 Light Brown Brown Ash Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Deep Browns 5\/71 Light Brown Brown Ash Hair Color 60ml is a professional demi-permanent hair color designed to create rich light brown tones with cool ash reflects and exceptional shine. Its ammonia-free formula helps enhance natural-looking color while delivering multi-dimensional depth and a glossy finish. Featuring built-in Metal Purifier technology, this professional hair color provides true-to-tone results and gradually fades for a softer regrowth appearance, making it ideal for refreshing existing color or enhancing natural brunette shades.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color cream.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/71 Light Brown Brown Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Deep Browns collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eCreates rich light brown tones with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and multi-dimensional color.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades over multiple washes.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair when used as directed.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps achieve natural-looking cool brown hair color.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a healthy-looking finish.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded brunette shades.\u003c\/li\u003e\n\u003cli\u003eSupports even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eProvides a low-commitment alternative to permanent coloring.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking soft, glossy, and vibrant.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe professional formula contains advanced color pigments, conditioning ingredients, keratin, and built-in Metal Purifier technology to help deliver true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eThe Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve softness and shine. Built-in Metal Purifier technology helps reduce the impact of metal particles found in the hair, supporting consistent color performance and vibrant results. The formula gradually fades over approximately 28 washes, depending on hair condition and care routine.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion (1.9% or 4%) as directed.\u003c\/li\u003e\n\u003cli\u003eApply evenly to freshly shampooed, towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with shampoo and conditioner formulated for color-treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking cool light brown hair color.\u003c\/li\u003e\n\u003cli\u003eThose refreshing brunette hair.\u003c\/li\u003e\n\u003cli\u003ePeople looking for demi-permanent professional hair color.\u003c\/li\u003e\n\u003cli\u003eSalon professionals and experienced home users.\u003c\/li\u003e\n\u003cli\u003eAnyone wanting glossy, natural-looking brown hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional salon-quality color performance.\u003c\/li\u003e\n\u003cli\u003eElegant light brown shade with cool ash reflects.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula for comfortable coloring.\u003c\/li\u003e\n\u003cli\u003eGradually fades for easier maintenance.\u003c\/li\u003e\n\u003cli\u003eAdds beautiful shine and natural-looking depth.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Touch Deep Browns 5\/71 is ideal for creating sophisticated light brown hair with cool ash undertones and radiant shine. Its professional demi-permanent formula combines advanced color technology with conditioning care to deliver vibrant, natural-looking results with flexible maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eMaintain your color with products formulated for color-treated hair.\u003c\/li\u003e\n\u003cli\u003eLimit excessive washing immediately after coloring to help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use or use according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eHair colorants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test before every application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch Deep Browns 5\/71 Light Brown Brown Ash Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003ch4\u003eIs this a permanent hair color?\u003c\/h4\u003e\n\n\u003cp\u003eNo. It is a demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eDoes this product require a developer?\u003c\/h4\u003e\n\n\u003cp\u003eYes. It should be mixed with the compatible Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003ch4\u003eWhat shade is 5\/71?\u003c\/h4\u003e\n\n\u003cp\u003eShade 5\/71 is a Light Brown Brown Ash that combines rich light brown color with cool ash reflects for a natural-looking brunette finish.\u003c\/p\u003e\n\n\u003ch4\u003eCan it help blend early grey hair?\u003c\/h4\u003e\n\n\u003cp\u003eYes. When used as directed, it can help blend early grey hair while delivering natural-looking color and shine.\u003c\/p\u003e\n\n\u003ch4\u003eHow long does the color last?\u003c\/h4\u003e\n\n\u003cp\u003eThe demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and maintenance routine.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310154236195,"sku":"QO4064666901336GT","price":25.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/RwVCMbSF4UgayzxkxeJsNF.jpg?v=1783437576","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-deep-browns-5-71-light-brown-brown-ash-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}