Wella Professionals Color Touch Deep Browns 5/71 Light Brown Brown Ash Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch Deep Browns 5/71 Light Brown Brown Ash Hair Color 60ml is a professional demi-permanent hair color designed to create rich light brown tones with cool ash reflects and exceptional shine. Its ammonia-free formula helps enhance natural-looking color while delivering multi-dimensional depth and a glossy finish. Featuring built-in Metal Purifier technology, this professional hair color provides true-to-tone results and gradually fades for a softer regrowth appearance, making it ideal for refreshing existing color or enhancing natural brunette shades.

Key Features

• Professional demi-permanent hair color cream.
• Shade: 5/71 Light Brown Brown Ash.
• Part of the Wella Professionals Color Touch Deep Browns collection.
• Ammonia-free professional formula.
• Built-in Metal Purifier technology.
• Creates rich light brown tones with cool ash reflects.
• Provides brilliant shine and multi-dimensional color.
• Beautifully fades over multiple washes.
• Suitable for blending early grey hair when used as directed.
• Professional 60ml tube.

Key Benefits

• Helps achieve natural-looking cool brown hair color.
• Enhances shine for a healthy-looking finish.
• Helps refresh faded brunette shades.
• Supports even color application from roots to ends.
• Provides a low-commitment alternative to permanent coloring.
• Leaves hair looking soft, glossy, and vibrant.

Main Ingredients

The professional formula contains advanced color pigments, conditioning ingredients, keratin, and built-in Metal Purifier technology to help deliver true-to-tone color while maintaining smooth, manageable hair. For the complete ingredient list, please refer to the product packaging.

How It Works

The Color Touch formula deposits demi-permanent color pigments onto the hair while conditioning ingredients help improve softness and shine. Built-in Metal Purifier technology helps reduce the impact of metal particles found in the hair, supporting consistent color performance and vibrant results. The formula gradually fades over approximately 28 washes, depending on hair condition and care routine.

How to Use

• Wear suitable protective gloves before application.
• Mix one part Wella Color Touch Hair Color with two parts Wella Color Touch Emulsion (1.9% or 4%) as directed.
• Apply evenly to freshly shampooed, towel-dried hair.
• Leave on for the recommended development time.
• Rinse thoroughly until the water runs clear.
• Finish with shampoo and conditioner formulated for color-treated hair.

Who Is It Suitable For?

• Individuals seeking cool light brown hair color.
• Those refreshing brunette hair.
• People looking for demi-permanent professional hair color.
• Salon professionals and experienced home users.
• Anyone wanting glossy, natural-looking brown hair.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, natural-looking, and multi-dimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Professional salon-quality color performance.
• Elegant light brown shade with cool ash reflects.
• Ammonia-free formula for comfortable coloring.
• Gradually fades for easier maintenance.
• Adds beautiful shine and natural-looking depth.

Why Choose This Product?

Wella Professionals Color Touch Deep Browns 5/71 is ideal for creating sophisticated light brown hair with cool ash undertones and radiant shine. Its professional demi-permanent formula combines advanced color technology with conditioning care to deliver vibrant, natural-looking results with flexible maintenance.

Professional Tips

• Use only with the recommended Wella Color Touch Emulsion.
• Always perform an allergy alert test 48 hours before application.
• Maintain your color with products formulated for color-treated hair.
• Limit excessive washing immediately after coloring to help preserve color vibrancy.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after use.
• Avoid direct sunlight and excessive heat.

Safety Information

• For professional use or use according to the product instructions.
• Hair colorants can cause allergic reactions.
• Perform an allergy alert test before every application.
• Avoid contact with eyes.
• Wear suitable gloves during application.
• Keep out of reach of children.

Package Includes

• 1 x Wella Professionals Color Touch Deep Browns 5/71 Light Brown Brown Ash Hair Color 60ml

Frequently Asked Questions

Is this a permanent hair color?

No. It is a demi-permanent hair color that gradually fades over multiple washes.

Does this product require a developer?

Yes. It should be mixed with the compatible Wella Color Touch Emulsion before application.

What shade is 5/71?

Shade 5/71 is a Light Brown Brown Ash that combines rich light brown color with cool ash reflects for a natural-looking brunette finish.

Can it help blend early grey hair?

Yes. When used as directed, it can help blend early grey hair while delivering natural-looking color and shine.

How long does the color last?

The demi-permanent formula is designed to gradually fade over approximately 28 washes, depending on hair condition and maintenance routine.