{"product_id":"wella-professionals-color-touch-77-45-medium-blonde-intensive-red-mahogany-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch 77\/45 Medium Blonde Intensive Red Mahogany Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 77\/45 Medium Blonde Intensive Red Mahogany 60ml is a professional demi-permanent hair colour cream designed to create a vibrant medium blonde shade with rich intensive red and mahogany reflects. Its ammonia-free formula helps refresh existing colour, enhance natural hair, and add multi-dimensional shine while leaving hair feeling soft and manageable. When used with the recommended Wella Color Touch Emulsion, it delivers even colour results and a glossy salon-inspired finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour cream.\u003c\/li\u003e\n\u003cli\u003eShade: 77\/45 Medium Blonde Intensive Red Mahogany.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eCreates rich red and mahogany reflects.\u003c\/li\u003e\n\u003cli\u003eHelps enhance colour vibrancy and shine.\u003c\/li\u003e\n\u003cli\u003eSmooth cream consistency for easy application.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes and tonal enhancement.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps refresh and enhance existing hair colour.\u003c\/li\u003e\n\u003cli\u003eProvides vibrant-looking red mahogany tones.\u003c\/li\u003e\n\u003cli\u003eSupports glossy, natural-looking shine.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending visible grey hair when used as directed.\u003c\/li\u003e\n\u003cli\u003eGradually fades over multiple washes for flexible colour maintenance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Color Touch\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Code:\u003c\/strong\u003e 77\/45\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Medium Blonde Intensive Red Mahogany\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColour Family:\u003c\/strong\u003e Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTone:\u003c\/strong\u003e Intensive Red Mahogany Blonde\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eType:\u003c\/strong\u003e Demi-Permanent Hair Colour\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch is formulated with high-quality colour pigments and conditioning ingredients that help deliver vibrant colour while improving softness, shine, and overall hair manageability.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Color Touch Emulsion, the colour pigments deposit rich demi-permanent colour onto the hair while conditioning ingredients help smooth the hair cuticle. This results in glossy, vibrant-looking colour that gradually fades over time.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eMix the colour cream with the recommended Wella Color Touch Emulsion according to the product instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals seeking vibrant medium blonde colour with red mahogany reflects.\u003c\/li\u003e\n\u003cli\u003eThose looking to refresh existing hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending visible grey hair.\u003c\/li\u003e\n\u003cli\u003eProfessional salon stylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users following professional colouring instructions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Rich cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, smooth, and vibrant.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon colour fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eRich red mahogany blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality colour performance.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eIdeal for colour refreshes and tonal enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 77\/45 offers a striking combination of medium blonde, intensive red, and mahogany reflects for vibrant-looking colour with beautiful shine. Its conditioning demi-permanent formula helps maintain soft, smooth hair while delivering salon-inspired colour results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat and humidity.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform a skin allergy test 48 hours before every application.\u003c\/li\u003e\n\u003cli\u003eWear suitable gloves during preparation and application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eIf contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAlways follow the instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch 77\/45 Medium Blonde Intensive Red Mahogany Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nNo, it is a professional demi-permanent hair colour that gradually fades over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour contain ammonia?\u003c\/strong\u003e\u003cbr\u003e\nNo, Wella Color Touch features an ammonia-free formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require an emulsion?\u003c\/strong\u003e\u003cbr\u003e\nYes, it should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used for grey blending?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is suitable for blending visible grey hair when used according to the product instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use it for a full-head application?\u003c\/strong\u003e\u003cbr\u003e\nYes, it is suitable for full-head colouring, root touch-ups, and colour refreshes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the size of the tube?\u003c\/strong\u003e\u003cbr\u003e\nThis product comes in a 60ml professional tube.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310229831971,"sku":"QO8005610526959GT","price":39.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/TrCmmjXrtijZFDnFYuXFde.jpg?v=1783438765","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-77-45-medium-blonde-intensive-red-mahogany-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}