{"product_id":"wella-professionals-color-touch-7-97-medium-blonde-cendre-brown-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch 7\/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 7\/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour formulated to create a sophisticated medium blonde shade with cool cendre and rich brown reflects. Powered by the LighteColor Complex, this demi-permanent formula helps deliver vibrant, true-to-tone colour with exceptional shine while leaving hair feeling smooth and manageable. It is ideal for colour refreshes, tonal enhancement, glossing services, and blending early grey hair with a natural-looking finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/97 Medium Blonde Cendre Brown.\u003c\/li\u003e\n\u003cli\u003eCool medium blonde with cendre and brown reflects.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eLighteColor Complex for vibrant colour and shine.\u003c\/li\u003e\n\u003cli\u003eHelps deliver even, true-to-tone results.\u003c\/li\u003e\n\u003cli\u003eSmooth cream formula for professional application.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRefreshes and enhances medium blonde hair with cool brown dimension.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and vibrant.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution and tonal consistency.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes and glossing services.\u003c\/li\u003e\n\u003cli\u003eHelps blend early grey hair naturally.\u003c\/li\u003e\n\u003cli\u003eGradually fades without creating harsh regrowth lines.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients \u0026amp; Technology\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLighteColor Complex:\u003c\/strong\u003e Helps create vibrant colour with enhanced shine and multidimensional depth.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaring Conditioning Agents:\u003c\/strong\u003e Help leave hair feeling soft, smooth, and manageable after colouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Designed to provide a gentle professional colouring experience.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe demi-permanent formula deposits rich colour pigments onto the hair without significant lightening, helping create a cool medium blonde shade with cendre and brown reflects. When mixed with the recommended Wella Color Touch Emulsion, it delivers glossy colour that gradually fades while maintaining a natural-looking appearance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves before application.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to professional instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave to process for the recommended development time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care shampoo and conditioner.\u003c\/li\u003e\n\u003cli\u003eFor professional salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salons.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking a cool medium blonde hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour refreshes, glossing, and tonal enhancement.\u003c\/li\u003e\n\u003cli\u003eIdeal for blending early grey hair and enhancing natural-looking colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy medium blonde with cool cendre brown reflects.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant professional salon fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eElegant cool medium blonde shade.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth, and manageable.\u003c\/li\u003e\n\u003cli\u003eSuitable for colour maintenance and tonal enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 7\/97 Medium Blonde Cendre Brown is an excellent choice for creating cool, refined blonde tones with rich brown depth and luminous shine. Its caring formula helps deliver salon-quality colour while maintaining healthy-looking, manageable hair.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions in some individuals.\u003c\/li\u003e\n\u003cli\u003eAlways perform an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eFor professional use.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch 7\/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch 7\/97 a permanent hair colour?\u003c\/strong\u003e\u003cbr\u003e\nNo. It is a professional demi-permanent hair colour that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 7\/97 provide?\u003c\/strong\u003e\u003cbr\u003e\nIt creates a medium blonde shade with cool cendre and rich brown reflects for a sophisticated, multidimensional finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this product require an emulsion?\u003c\/strong\u003e\u003cbr\u003e\nYes. It should be mixed with the recommended Wella Color Touch Emulsion according to professional instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help blend early grey hair?\u003c\/strong\u003e\u003cbr\u003e\nYes. It is suitable for blending early grey hair while enhancing natural-looking colour and shine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is the pack size?\u003c\/strong\u003e\u003cbr\u003e\nEach tube contains 60ml of professional demi-permanent hair colour.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310700216611,"sku":"QO8005610536859GT","price":39.06,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/P7YsgzjEA4FMfx4iWEz2Ww.jpg?v=1783442103","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-7-97-medium-blonde-cendre-brown-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}