Wella Professionals Color Touch 7/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch 7/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour formulated to create a sophisticated medium blonde shade with cool cendre and rich brown reflects. Powered by the LighteColor Complex, this demi-permanent formula helps deliver vibrant, true-to-tone colour with exceptional shine while leaving hair feeling smooth and manageable. It is ideal for colour refreshes, tonal enhancement, glossing services, and blending early grey hair with a natural-looking finish.

Key Features

• Professional demi-permanent hair colour.
• Shade: 7/97 Medium Blonde Cendre Brown.
• Cool medium blonde with cendre and brown reflects.
• Ammonia-free formula.
• LighteColor Complex for vibrant colour and shine.
• Helps deliver even, true-to-tone results.
• Smooth cream formula for professional application.
• Professional 60ml tube.

Key Benefits

• Refreshes and enhances medium blonde hair with cool brown dimension.
• Leaves hair looking glossy and vibrant.
• Supports even colour distribution and tonal consistency.
• Suitable for colour refreshes and glossing services.
• Helps blend early grey hair naturally.
• Gradually fades without creating harsh regrowth lines.

Main Ingredients & Technology

• LighteColor Complex: Helps create vibrant colour with enhanced shine and multidimensional depth.
• Caring Conditioning Agents: Help leave hair feeling soft, smooth, and manageable after colouring.
• Ammonia-Free Formula: Designed to provide a gentle professional colouring experience.

How It Works

The demi-permanent formula deposits rich colour pigments onto the hair without significant lightening, helping create a cool medium blonde shade with cendre and brown reflects. When mixed with the recommended Wella Color Touch Emulsion, it delivers glossy colour that gradually fades while maintaining a natural-looking appearance.

How to Use

• Wear suitable protective gloves before application.
• Mix with the recommended Wella Color Touch Emulsion according to professional instructions.
• Apply evenly to clean, towel-dried or dry hair.
• Leave to process for the recommended development time.
• Rinse thoroughly and follow with a colour care shampoo and conditioner.
• For professional salon use.

Who Is It Suitable For?

• Professional hairstylists and salons.
• Individuals seeking a cool medium blonde hair colour.
• Suitable for colour refreshes, glossing, and tonal enhancement.
• Ideal for blending early grey hair and enhancing natural-looking colour.

Texture, Finish & Fragrance

• Texture: Smooth cream.
• Finish: Glossy medium blonde with cool cendre brown reflects.
• Fragrance: Pleasant professional salon fragrance.

Why You'll Love It

• Professional demi-permanent colour with brilliant shine.
• Elegant cool medium blonde shade.
• Ammonia-free formula.
• Leaves hair soft, smooth, and manageable.
• Suitable for colour maintenance and tonal enhancement.

Why Choose This Product?

Wella Professionals Color Touch 7/97 Medium Blonde Cendre Brown is an excellent choice for creating cool, refined blonde tones with rich brown depth and luminous shine. Its caring formula helps deliver salon-quality colour while maintaining healthy-looking, manageable hair.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colourants can cause allergic reactions in some individuals.
• Always perform an allergy alert test 48 hours before application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• For professional use.
• Use only as directed.

Package Includes

• 1 x Wella Professionals Color Touch 7/97 Medium Blonde Cendre Brown Demi-Permanent Hair Color 60ml.

Frequently Asked Questions

Q. Is Wella Color Touch 7/97 a permanent hair colour?
No. It is a professional demi-permanent hair colour that gradually fades over multiple washes.

Q. What shade does 7/97 provide?
It creates a medium blonde shade with cool cendre and rich brown reflects for a sophisticated, multidimensional finish.

Q. Does this product require an emulsion?
Yes. It should be mixed with the recommended Wella Color Touch Emulsion according to professional instructions.

Q. Can it help blend early grey hair?
Yes. It is suitable for blending early grey hair while enhancing natural-looking colour and shine.

Q. What is the pack size?
Each tube contains 60ml of professional demi-permanent hair colour.