{"product_id":"wella-professionals-color-touch-7-19-medium-blonde-ash-cendre-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch 7\/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 7\/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour formulated to create elegant medium blonde results with cool ash and cendre reflects. Part of the Color Touch Rich Naturals collection, this demi-permanent formula enhances hair with vibrant, true-to-tone colour and brilliant shine while maintaining a soft, natural-looking finish. Featuring built-in Metal Purifier technology, it helps deliver consistent colour results and gradually fades over approximately 28 washes when used as directed.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade: 7\/19 Medium Blonde Ash Cendre.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Professionals Color Touch Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free, vegan formula.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology.\u003c\/li\u003e\n\u003cli\u003eCreates cool ash cendre blonde tones.\u003c\/li\u003e\n\u003cli\u003eProvides brilliant shine and natural-looking dimension.\u003c\/li\u003e\n\u003cli\u003eGradually fades over approximately 28 washes.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRefreshes blonde hair with cool ash cendre reflects.\u003c\/li\u003e\n\u003cli\u003eEnhances shine and colour vibrancy.\u003c\/li\u003e\n\u003cli\u003eLeaves hair feeling soft and manageable.\u003c\/li\u003e\n\u003cli\u003eHelps achieve even, true-to-tone colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for glossing, toning, and colour refreshing.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining cool blonde salon results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eThe formula contains professional colour pigments, conditioning ingredients, and built-in Metal Purifier technology to help provide even colour results while enhancing shine. It is vegan, ammonia-free, silicone-free, and mineral oil-free. Always refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe demi-permanent colour pigments partially penetrate the hair fibre to enhance existing colour while adding cool ash cendre reflects. The Metal Purifier technology helps minimise the impact of metal impurities during colouring, promoting true-to-tone, glossy colour that gradually fades with washing.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional salon use.\u003c\/li\u003e\n\u003cli\u003eMix 1 part Wella Professionals Color Touch with 2 parts Color Touch Emulsion (1.9% or 4%) as recommended.\u003c\/li\u003e\n\u003cli\u003eApply evenly to clean, towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eProcess according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFinish with a colour-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists and salon colourists.\u003c\/li\u003e\n\u003cli\u003eIndividuals seeking cool medium blonde tones.\u003c\/li\u003e\n\u003cli\u003eHair requiring glossing or colour refreshing.\u003c\/li\u003e\n\u003cli\u003eClients looking for an ammonia-free demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eThose wanting natural-looking shine and dimension.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, cool-toned, and multidimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCreates sophisticated ash cendre blonde tones.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with natural-looking colour.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades with soft regrowth.\u003c\/li\u003e\n\u003cli\u003eSuitable for regular colour refreshing services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 7\/19 is ideal for creating cool medium blonde hair with elegant ash cendre reflects and exceptional shine. Its gentle demi-permanent formula delivers vibrant colour while helping maintain the hair's soft, healthy-looking appearance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eUse only with the recommended Wella Professionals Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eFollow the manufacturer's recommended mixing ratio and processing time.\u003c\/li\u003e\n\u003cli\u003eMaintain colour with professional colour-safe hair care products.\u003c\/li\u003e\n\u003cli\u003eConsult a professional colourist for customised shade selection.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after opening.\u003c\/li\u003e\n\u003cli\u003eProtect from direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eHair colour products may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes. If contact occurs, rinse immediately with plenty of water.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions provided on the product packaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch 7\/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is a demi-permanent hair colour that gradually fades over approximately 28 washes when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What colour does shade 7\/19 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 7\/19 creates a Medium Blonde finish with cool ash and cendre reflects for refined, natural-looking colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this formula contain ammonia?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. Wella Professionals Color Touch features an ammonia-free formula.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is the developer included?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The recommended Wella Professionals Color Touch Emulsion is sold separately.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can this be used for toning and glossing?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is suitable for toning, glossing, refreshing colour, and enhancing shine while creating cool blonde results.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310763393315,"sku":"QO4068359103458GT","price":26.37,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/bHFhRX8JhxxTfE6ABn4g8v.jpg?v=1783443431","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-7-19-medium-blonde-ash-cendre-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}