Wella Professionals Color Touch 7/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch 7/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color 60ml is a professional ammonia-free hair colour formulated to create elegant medium blonde results with cool ash and cendre reflects. Part of the Color Touch Rich Naturals collection, this demi-permanent formula enhances hair with vibrant, true-to-tone colour and brilliant shine while maintaining a soft, natural-looking finish. Featuring built-in Metal Purifier technology, it helps deliver consistent colour results and gradually fades over approximately 28 washes when used as directed.

Key Features

• Professional demi-permanent hair colour.
• Shade: 7/19 Medium Blonde Ash Cendre.
• Part of the Wella Professionals Color Touch Rich Naturals collection.
• Ammonia-free, vegan formula.
• Built-in Metal Purifier technology.
• Creates cool ash cendre blonde tones.
• Provides brilliant shine and natural-looking dimension.
• Gradually fades over approximately 28 washes.
• Professional 60ml tube.

Key Benefits

• Refreshes blonde hair with cool ash cendre reflects.
• Enhances shine and colour vibrancy.
• Leaves hair feeling soft and manageable.
• Helps achieve even, true-to-tone colour.
• Suitable for glossing, toning, and colour refreshing.
• Ideal for maintaining cool blonde salon results.

Main Ingredients

The formula contains professional colour pigments, conditioning ingredients, and built-in Metal Purifier technology to help provide even colour results while enhancing shine. It is vegan, ammonia-free, silicone-free, and mineral oil-free. Always refer to the product packaging for the complete ingredient list.

How It Works

The demi-permanent colour pigments partially penetrate the hair fibre to enhance existing colour while adding cool ash cendre reflects. The Metal Purifier technology helps minimise the impact of metal impurities during colouring, promoting true-to-tone, glossy colour that gradually fades with washing.

How to Use

• For professional salon use.
• Mix 1 part Wella Professionals Color Touch with 2 parts Color Touch Emulsion (1.9% or 4%) as recommended.
• Apply evenly to clean, towel-dried or dry hair.
• Process according to the manufacturer's instructions.
• Rinse thoroughly until the water runs clear.
• Finish with a colour-safe shampoo and conditioner.

Who Is It Suitable For?

• Professional hairstylists and salon colourists.
• Individuals seeking cool medium blonde tones.
• Hair requiring glossing or colour refreshing.
• Clients looking for an ammonia-free demi-permanent hair colour.
• Those wanting natural-looking shine and dimension.

Texture, Finish & Fragrance

• Texture: Smooth professional cream.
• Finish: Glossy, cool-toned, and multidimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Creates sophisticated ash cendre blonde tones.
• Enhances shine with natural-looking colour.
• Ammonia-free professional formula.
• Beautifully fades with soft regrowth.
• Suitable for regular colour refreshing services.

Why Choose This Product?

Wella Professionals Color Touch 7/19 is ideal for creating cool medium blonde hair with elegant ash cendre reflects and exceptional shine. Its gentle demi-permanent formula delivers vibrant colour while helping maintain the hair's soft, healthy-looking appearance.

Professional Tips

• Use only with the recommended Wella Professionals Color Touch Emulsion.
• Follow the manufacturer's recommended mixing ratio and processing time.
• Maintain colour with professional colour-safe hair care products.
• Consult a professional colourist for customised shade selection.

Storage Instructions

• Store in a cool, dry place.
• Keep the tube tightly closed after opening.
• Protect from direct sunlight and excessive heat.
• Keep out of reach of children.

Safety Information

• For professional use only.
• Hair colour products may cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• Wear suitable protective gloves during use.
• Avoid contact with eyes. If contact occurs, rinse immediately with plenty of water.
• Follow all instructions provided on the product packaging.

Package Includes

• 1 x Wella Professionals Color Touch 7/19 Medium Blonde Ash Cendre Demi-Permanent Hair Color 60ml

Frequently Asked Questions

Q. Is this a permanent hair colour?

No. It is a demi-permanent hair colour that gradually fades over approximately 28 washes when used as directed.

Q. What colour does shade 7/19 provide?

Shade 7/19 creates a Medium Blonde finish with cool ash and cendre reflects for refined, natural-looking colour.

Q. Does this formula contain ammonia?

No. Wella Professionals Color Touch features an ammonia-free formula.

Q. Is the developer included?

No. The recommended Wella Professionals Color Touch Emulsion is sold separately.

Q. Can this be used for toning and glossing?

Yes. It is suitable for toning, glossing, refreshing colour, and enhancing shine while creating cool blonde results.