{"product_id":"wella-professionals-color-touch-66-44-dark-blonde-intense-red-demi-permanent-hair-color-60ml","title":"Wella Professionals Color Touch 66\/44 Dark Blonde Intense Red Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 66\/44 Dark Blonde Intense Red is a professional ammonia-free demi-permanent hair colour that delivers bold, vibrant red tones with exceptional shine. Designed for salon-quality results, this rich colour creme enhances natural or previously coloured hair with an intense dark blonde base infused with vivid red reflects. The gentle formula fades beautifully over time, making it ideal for refreshing colour, enhancing tone, or adding brilliant shine without the commitment of permanent colour.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eShade 66\/44 Dark Blonde Intense Red.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free cream formula.\u003c\/li\u003e\n\u003cli\u003eRich, vibrant red colour with glossy shine.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades with soft regrowth.\u003c\/li\u003e\n\u003cli\u003eSuitable for natural and colour-treated hair.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003e60ml colour tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eEnhances hair with vibrant, multidimensional colour.\u003c\/li\u003e\n\u003cli\u003eHelps refresh faded hair colour.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eProvides a smooth, conditioned feel.\u003c\/li\u003e\n\u003cli\u003eIdeal for tonal enhancement and colour glossing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Colour Pigments\u003c\/strong\u003e e Deliver rich, vibrant colour with excellent shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Touch Colour Complex\u003c\/strong\u003e e Helps achieve even, true-to-tone colour results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier Technology\u003c\/strong\u003e e Helps support more even colour formation on the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents\u003c\/strong\u003e e Help improve softness and manageability.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe ammonia-free demi-permanent formula deposits colour pigments onto the hair surface while conditioning ingredients help smooth the hair cuticle. When mixed with the recommended Wella Color Touch Emulsion, it produces vibrant colour, impressive shine, and soft, natural-looking regrowth. The colour gradually fades over approximately 28 washes.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to towel-dried or dry hair.\u003c\/li\u003e\n\u003cli\u003eLeave to develop for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a colour care conditioner or treatment.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional hairstylists.\u003c\/li\u003e\n\u003cli\u003eExperienced home users.\u003c\/li\u003e\n\u003cli\u003eNatural hair.\u003c\/li\u003e\n\u003cli\u003ePreviously coloured hair.\u003c\/li\u003e\n\u003cli\u003eAnyone seeking an intense dark blonde red shade.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream colour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, vibrant, and multidimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Pleasant salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eBold, vibrant red colour with brilliant shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eBeautifully fades with soft regrowth.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003eIdeal for refreshing or enhancing hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Professionals Color Touch 66\/44 combines vibrant professional pigments with an ammonia-free formula to deliver rich, glossy colour while helping maintain soft, healthy-looking hair. It is an excellent choice for clients seeking brilliant red tones without permanent colour commitment.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive heat.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer's instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Professionals Color Touch 66\/44 Dark Blonde Intense Red Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Color Touch 66\/44 a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is an ammonia-free demi-permanent hair colour that gradually fades over time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade is 66\/44?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eShade 66\/44 is Dark Blonde Intense Red, offering rich red tones with a vibrant, glossy finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require a developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How long does the colour last?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe colour typically lasts for up to 28 washes, depending on hair condition and maintenance routine.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product suitable for professional use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is designed for professional salon use or experienced users following the manufacturer's instructions.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310807957795,"sku":"QO4015600203924GT","price":33.46,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/AcaSn3GjMVjhwvaX2hnFa9.jpg?v=1783444412","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-touch-66-44-dark-blonde-intense-red-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}