Wella Professionals Color Touch 66/44 Dark Blonde Intense Red Demi-Permanent Hair Color, 60ml

Product Overview

Wella Professionals Color Touch 66/44 Dark Blonde Intense Red is a professional ammonia-free demi-permanent hair colour that delivers bold, vibrant red tones with exceptional shine. Designed for salon-quality results, this rich colour creme enhances natural or previously coloured hair with an intense dark blonde base infused with vivid red reflects. The gentle formula fades beautifully over time, making it ideal for refreshing colour, enhancing tone, or adding brilliant shine without the commitment of permanent colour.

Key Features

• Professional demi-permanent hair colour.
• Shade 66/44 Dark Blonde Intense Red.
• Ammonia-free cream formula.
• Rich, vibrant red colour with glossy shine.
• Beautifully fades with soft regrowth.
• Suitable for natural and colour-treated hair.
• Professional salon-quality performance.
• 60ml colour tube.

Key Benefits

• Enhances hair with vibrant, multidimensional colour.
• Helps refresh faded hair colour.
• Leaves hair looking glossy and healthy.
• Provides a smooth, conditioned feel.
• Ideal for tonal enhancement and colour glossing.

Main Ingredients

• Professional Colour Pigments e Deliver rich, vibrant colour with excellent shine.
• Color Touch Colour Complex e Helps achieve even, true-to-tone colour results.
• Built-in Metal Purifier Technology e Helps support more even colour formation on the hair.
• Conditioning Agents e Help improve softness and manageability.

How It Works

The ammonia-free demi-permanent formula deposits colour pigments onto the hair surface while conditioning ingredients help smooth the hair cuticle. When mixed with the recommended Wella Color Touch Emulsion, it produces vibrant colour, impressive shine, and soft, natural-looking regrowth. The colour gradually fades over approximately 28 washes.

How to Use

• Wear suitable protective gloves.
• Mix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.
• Apply evenly to towel-dried or dry hair.
• Leave to develop for the recommended processing time.
• Rinse thoroughly and follow with a colour care conditioner or treatment.
• For professional use or experienced users.

Who Is It Suitable For?

• Professional hairstylists.
• Experienced home users.
• Natural hair.
• Previously coloured hair.
• Anyone seeking an intense dark blonde red shade.

Texture, Finish & Fragrance

• Texture: Smooth professional cream colour.
• Finish: Glossy, vibrant, and multidimensional.
• Fragrance: Pleasant salon-inspired fragrance.

Why You'll Love It

• Bold, vibrant red colour with brilliant shine.
• Ammonia-free professional formula.
• Beautifully fades with soft regrowth.
• Leaves hair soft and manageable.
• Ideal for refreshing or enhancing hair colour.

Why Choose This Product?

Wella Professionals Color Touch 66/44 combines vibrant professional pigments with an ammonia-free formula to deliver rich, glossy colour while helping maintain soft, healthy-looking hair. It is an excellent choice for clients seeking brilliant red tones without permanent colour commitment.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Avoid excessive heat.

Safety Information

• Hair colourants can cause allergic reactions.
• Perform an allergy alert test 48 hours before each application.
• For external use only.
• Avoid contact with the eyes.
• Wear suitable protective gloves during application.
• Keep out of reach of children.
• Follow all manufacturer's instructions carefully.

Package Includes

• 1 x Wella Professionals Color Touch 66/44 Dark Blonde Intense Red Hair Color 60ml

Frequently Asked Questions

Q. Is Color Touch 66/44 a permanent hair colour?

No, it is an ammonia-free demi-permanent hair colour that gradually fades over time.

Q. What shade is 66/44?

Shade 66/44 is Dark Blonde Intense Red, offering rich red tones with a vibrant, glossy finish.

Q. Does this hair colour require a developer?

Yes, it should be mixed with the recommended Wella Color Touch Emulsion before application.

Q. How long does the colour last?

The colour typically lasts for up to 28 washes, depending on hair condition and maintenance routine.

Q. Is this product suitable for professional use?

Yes, it is designed for professional salon use or experienced users following the manufacturer's instructions.