{"product_id":"wella-professionals-color-renew-b-activator-liquid-500ml","title":"Wella Professionals Color Renew B Activator Liquid, 500ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Renew B Activator Liquid 500ml is a professional activator developed exclusively for use with the Wella Professionals Color Renew Crystal Powder. This liquid activator helps gently reduce oxidative permanent hair colour without using bleach or persulfates, allowing stylists to adjust, correct, or prepare hair for a new colour service while helping preserve the hair's natural condition. It is designed for professional salon use and works as part of the Wella Color Renew colour correction system.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eProfessional liquid activator.\u003c\/li\u003e\n\u003cli\u003eDesigned exclusively for Wella Professionals Color Renew Crystal Powder.\u003c\/li\u003e\n\u003cli\u003eBleach-free and persulfate-free colour reduction system.\u003c\/li\u003e\n\u003cli\u003eHelps reduce oxidative permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eSuitable for professional colour correction services.\u003c\/li\u003e\n\u003cli\u003eEasy-to-mix liquid formula.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality performance.\u003c\/li\u003e\n\u003cli\u003e500ml bottle.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eHelps gently reduce unwanted permanent oxidative colour.\u003c\/li\u003e\n\u003cli\u003eAllows colour correction without traditional bleaching.\u003c\/li\u003e\n\u003cli\u003eSupports preparation for recolouring services.\u003c\/li\u003e\n\u003cli\u003eHelps maintain a healthy-looking hair feel during the colour reduction process.\u003c\/li\u003e\n\u003cli\u003eProvides controlled, professional colour adjustment.\u003c\/li\u003e\n\u003cli\u003eWorks as part of the Wella Color Renew system.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\n\u003cp\u003eThe activator is formulated to work in combination with Wella Professionals Color Renew Crystal Powder. Together, they create a colour reduction system that helps remove artificial oxidative colour pigments while avoiding bleach and persulfates. Please refer to the product packaging for the complete and most up-to-date ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\n\u003cp\u003eWhen mixed with Wella Professionals Color Renew Crystal Powder, the activator forms a professional colour reduction mixture that helps shrink and remove oxidative colour molecules from the hair. This process assists in reducing unwanted artificial colour while preserving the natural hair pigment as much as possible.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eMix only with Wella Professionals Color Renew Crystal Powder according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry hair requiring colour correction.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and shampoo as directed.\u003c\/li\u003e\n\u003cli\u003eProceed with recolouring if required after assessing the result.\u003c\/li\u003e\n\u003cli\u003eProfessional use is recommended.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eSuitable for previously coloured hair.\u003c\/li\u003e\n\u003cli\u003eIdeal for professional colour correction services.\u003c\/li\u003e\n\u003cli\u003eSuitable for reducing unwanted oxidative permanent hair colour.\u003c\/li\u003e\n\u003cli\u003eRecommended for professional hairstylists and experienced colourists.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Lightweight liquid activator.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Supports controlled colour reduction while preparing hair for recolouring.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild professional cosmetic fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eBleach-free colour reduction system.\u003c\/li\u003e\n\u003cli\u003eDesigned specifically for professional colour correction.\u003c\/li\u003e\n\u003cli\u003eHelps prepare hair for a fresh colour application.\u003c\/li\u003e\n\u003cli\u003eEasy to mix with Color Renew Crystal Powder.\u003c\/li\u003e\n\u003cli\u003eTrusted Wella Professionals salon performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\n\u003cp\u003eWella Professionals Color Renew B Activator Liquid is an excellent choice for professional colour correction services. When paired with Color Renew Crystal Powder, it offers a gentle alternative to bleach-based colour removal, helping stylists achieve more predictable recolouring results while respecting the hair's condition.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep the bottle tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eAvoid direct sunlight and excessive heat.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003eFor professional use only.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves during application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with the eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only with Wella Professionals Color Renew Crystal Powder.\u003c\/li\u003e\n\u003cli\u003eFollow all manufacturer instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\n\u003cul\u003e\n\u003cli\u003e1 × Wella Professionals Color Renew B Activator Liquid 500ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is this activator used for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is designed to be mixed with Wella Professionals Color Renew Crystal Powder to help reduce unwanted oxidative permanent hair colour.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I use this activator on its own?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It should only be used together with Wella Professionals Color Renew Crystal Powder according to the manufacturer's instructions.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it contain bleach?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. The Wella Color Renew system is formulated without bleach and persulfates.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for colour correction?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. It is specifically designed for professional colour correction and colour adjustment services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can I recolour the hair after using it?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes. After completing the colour reduction process and evaluating the result, the hair can be recoloured following the manufacturer's recommendations.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this product intended for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo. It is intended for professional salon use and experienced colourists.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"500ml","offer_id":55310144176419,"sku":"QO8005610270869GT","price":35.91,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/kVchXgrsQtJad3GzaMPYu7.jpg?v=1783437437","url":"https:\/\/indicrest.au\/products\/wella-professionals-color-renew-b-activator-liquid-500ml","provider":"Indicrest Australia","version":"1.0","type":"link"}