{"product_id":"wella-magma-by-blondor-pigmented-lightener-39-gold-cendre-120ml","title":"Wella Magma by Blondor Pigmented Lightener 39+ Gold Cendre, 120ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Magma by Blondor Pigmented Lightener 39+ Gold Cendre is a professional high-performance lightening and toning product that lifts and colors the hair in a single step. Designed for advanced salon techniques, it combines lightening powder technology with direct pigments to create multidimensional blonde-gold results with warm cendre reflects. Shade 39+ Gold Cendre is ideal for achieving soft golden highlights with a balanced neutral-cool undertone, especially on dark or previously colored hair. The 120ml professional format is intended for use with Wella Professional developers for controlled lift and tonal accuracy.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional pigmented lightener system.\u003c\/li\u003e\n\u003cli\u003eShade: 39+ Gold Cendre.\u003c\/li\u003e\n\u003cli\u003eLifts and tones in a single step.\u003c\/li\u003e\n\u003cli\u003eSuitable for dark and previously colored hair.\u003c\/li\u003e\n\u003cli\u003eAdvanced Oxyresistan technology for controlled lift.\u003c\/li\u003e\n\u003cli\u003eCreates natural multidimensional highlights.\u003c\/li\u003e\n\u003cli\u003e120ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLightens and deposits color simultaneously.\u003c\/li\u003e\n\u003cli\u003eDelivers soft gold with cool cendre balance.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking highlighted effects.\u003c\/li\u003e\n\u003cli\u003eReduces need for separate bleaching and toning.\u003c\/li\u003e\n\u003cli\u003eEnhances hair dimension and shine.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-grade performance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eLightening Agents:\u003c\/strong\u003e Help lift natural or artificial pigment from the hair.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDirect Color Pigments:\u003c\/strong\u003e Provide gold and cendre tonal results during lifting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eOxyresistan Technology:\u003c\/strong\u003e Helps control and stabilize lift and tone development.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Components:\u003c\/strong\u003e Help maintain hair softness during processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe product works by combining bleaching and toning in one step. As the hair lightens, the built-in pigments deposit simultaneously, creating a controlled balance of warm gold and cool ash-cendre tones. This ensures a seamless highlighted effect without requiring separate toning.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003eMix with recommended Wella Professional developer (strength depends on desired lift).\u003c\/li\u003e\n\u003cli\u003eApply using foiling or freehand technique.\u003c\/li\u003e\n\u003cli\u003eProcess for 20e60 minutes depending on hair type and desired lift.\u003c\/li\u003e\n\u003cli\u003eMonitor development visually for tone control.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly, shampoo, and condition.\u003c\/li\u003e\n\u003cli\u003eFollow with post-color care treatment for best results.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional salon highlighting services.\u003c\/li\u003e\n\u003cli\u003eDark or previously colored hair.\u003c\/li\u003e\n\u003cli\u003eClients wanting natural gold-cendre highlights.\u003c\/li\u003e\n\u003cli\u003eBalayage and foil techniques.\u003c\/li\u003e\n\u003cli\u003eAdvanced lightening and toning work.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Creamy pigmented lightener paste.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Natural gold highlights with soft cool balance.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Professional salon-grade scent.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eLifts and tones in one step.\u003c\/li\u003e\n\u003cli\u003eCreates natural-looking multidimensional highlights.\u003c\/li\u003e\n\u003cli\u003eReduces salon processing time.\u003c\/li\u003e\n\u003cli\u003eDelivers balanced gold and ash results.\u003c\/li\u003e\n\u003cli\u003eProfessional precision color control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eWella Magma by Blondor 39+ Gold Cendre\u003c\/strong\u003e offers advanced salon technology that combines lightening and pigment deposition in a single process, delivering controlled, dimensional highlights with professional consistency and reduced processing complexity.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional use only.\u003c\/li\u003e\n\u003cli\u003eHair lighteners may cause irritation or allergic reaction.\u003c\/li\u003e\n\u003cli\u003ePerform patch test before use.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes and scalp irritation areas.\u003c\/li\u003e\n\u003cli\u003eFollow mixing and processing instructions carefully.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Magma by Blondor Pigmented Lightener 39+ Gold Cendre 120ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does Magma 39+ lift hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it lightens hair while depositing tone at the same time.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it bleach or color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is a combination of lightener and color pigments in one product.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used on dark hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is specifically designed for dark or previously colored hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it need toning after use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, toning is built into the formulation.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it for home use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is strictly for professional salon use.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"120ml","offer_id":55310689042723,"sku":"QO4084500459403GT","price":140.13,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/jxfsZm7fenyDLniYa4ojfd.jpg?v=1783441786","url":"https:\/\/indicrest.au\/products\/wella-magma-by-blondor-pigmented-lightener-39-gold-cendre-120ml","provider":"Indicrest Australia","version":"1.0","type":"link"}