{"product_id":"wella-color-touch-rich-naturals-7-1-medium-blonde-ash-hair-color-60ml","title":"Wella Color Touch Rich Naturals 7\/1 Medium Blonde Ash Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Rich Naturals 7\/1 Medium Blonde Ash is a professional demi-permanent hair color formulated to create natural-looking medium blonde ash tones with exceptional shine. Its ammonia-free formula helps refresh existing hair color, neutralize unwanted warm undertones, and enhance the hair with cool, balanced blonde results. Suitable for professional salon services, this 60ml hair color delivers even color application while gradually fading over multiple washes for a soft, natural-looking transition.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional demi-permanent hair color\u003c\/strong\u003e for salon-quality results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 7\/1 Medium Blonde Ash.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Color Touch Rich Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula designed for a gentle coloring experience.\u003c\/li\u003e\n\u003cli\u003eHelps refresh blonde hair with cool ash tones.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003eProvides even color application from roots to ends.\u003c\/li\u003e\n\u003cli\u003eSuitable for toning, refreshing color, and blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube for salon use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create natural-looking medium blonde ash tones.\u003c\/li\u003e\n\u003cli\u003eSupports the appearance of cooler blonde shades by reducing unwanted warmth.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking smooth, glossy, and healthy.\u003c\/li\u003e\n\u003cli\u003eProvides even, multi-dimensional color results.\u003c\/li\u003e\n\u003cli\u003eGradually fades for a softer maintenance routine.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing natural, highlighted, or previously colored hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch is formulated with advanced color pigments and conditioning ingredients that help deliver vibrant demi-permanent color while supporting smooth, shiny-looking hair. The formula is ammonia-free and suitable for professional color services. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Color Touch Emulsion, the formula deposits color pigments onto the hair to create balanced Medium Blonde Ash tones with enhanced shine and natural-looking depth. The color gradually fades over multiple washes, making it suitable for flexible color maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly until the water runs clear.\u003c\/li\u003e\n\u003cli\u003eFollow with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking for cool medium blonde hair.\u003c\/li\u003e\n\u003cli\u003eThose wanting to refresh blonde or light brown hair.\u003c\/li\u003e\n\u003cli\u003ePeople seeking to tone down unwanted warm undertones.\u003c\/li\u003e\n\u003cli\u003eSalon professionals performing demi-permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types requiring color enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional color cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and cool-toned.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality Wella Color Touch formula.\u003c\/li\u003e\n\u003cli\u003eElegant Medium Blonde Ash shade.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula designed for comfortable application.\u003c\/li\u003e\n\u003cli\u003eHelps enhance shine while refreshing hair color.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining salon-fresh blonde hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Rich Naturals 7\/1 is an excellent choice for achieving cool, natural-looking blonde hair with beautiful shine and dimension. Its professional demi-permanent formula delivers even color, smooth application, and gradual fading for flexible color maintenance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eMaintain color with sulfate-free, color-safe hair care products.\u003c\/li\u003e\n\u003cli\u003eReduce frequent washing to help preserve color vibrancy and shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch Rich Naturals 7\/1 Medium Blonde Ash Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch Rich Naturals 7\/1 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a professional demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair color require an emulsion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What shade does 7\/1 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. It delivers a Medium Blonde Ash shade with cool-toned reflects and a glossy, natural-looking finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it help neutralize warm undertones?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. The ash tone is designed to help create cooler-looking blonde results while maintaining natural-looking color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is formulated for professional salon hair coloring services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310752121123,"sku":"QO4064666937410GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/PnMDZa9v3NS9dCyTFoc7iG.jpg?v=1783443173","url":"https:\/\/indicrest.au\/products\/wella-color-touch-rich-naturals-7-1-medium-blonde-ash-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}