Wella Color Touch Rich Naturals 7/1 Medium Blonde Ash Hair Color, 60ml

Product Overview

Wella Color Touch Rich Naturals 7/1 Medium Blonde Ash is a professional demi-permanent hair color formulated to create natural-looking medium blonde ash tones with exceptional shine. Its ammonia-free formula helps refresh existing hair color, neutralize unwanted warm undertones, and enhance the hair with cool, balanced blonde results. Suitable for professional salon services, this 60ml hair color delivers even color application while gradually fading over multiple washes for a soft, natural-looking transition.

Key Features

• Professional demi-permanent hair color for salon-quality results.
• Shade: 7/1 Medium Blonde Ash.
• Part of the Wella Color Touch Rich Naturals collection.
• Ammonia-free formula designed for a gentle coloring experience.
• Helps refresh blonde hair with cool ash tones.
• Enhances shine with a smooth, glossy finish.
• Provides even color application from roots to ends.
• Suitable for toning, refreshing color, and blending early grey hair.
• Professional 60ml tube for salon use.

Key Benefits

• Helps create natural-looking medium blonde ash tones.
• Supports the appearance of cooler blonde shades by reducing unwanted warmth.
• Leaves hair looking smooth, glossy, and healthy.
• Provides even, multi-dimensional color results.
• Gradually fades for a softer maintenance routine.
• Suitable for refreshing natural, highlighted, or previously colored hair.

Main Ingredients

Wella Color Touch is formulated with advanced color pigments and conditioning ingredients that help deliver vibrant demi-permanent color while supporting smooth, shiny-looking hair. The formula is ammonia-free and suitable for professional color services. Please refer to the product packaging for the complete ingredient list.

How It Works

When mixed with the recommended Wella Color Touch Emulsion, the formula deposits color pigments onto the hair to create balanced Medium Blonde Ash tones with enhanced shine and natural-looking depth. The color gradually fades over multiple washes, making it suitable for flexible color maintenance.

How to Use

• Carry out an allergy alert test 48 hours before application.
• Wear suitable protective gloves.
• Mix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.
• Apply evenly to dry or towel-dried hair.
• Leave on for the recommended processing time.
• Rinse thoroughly until the water runs clear.
• Follow with a color-safe shampoo and conditioner.

Who Is It Suitable For?

• Individuals looking for cool medium blonde hair.
• Those wanting to refresh blonde or light brown hair.
• People seeking to tone down unwanted warm undertones.
• Salon professionals performing demi-permanent coloring services.
• Suitable for most hair types requiring color enhancement.

Texture, Finish & Fragrance

• Texture: Smooth professional color cream.
• Finish: Glossy, natural-looking, and cool-toned.
• Fragrance: Mild salon-inspired fragrance.

Why You'll Love It

• Professional-quality Wella Color Touch formula.
• Elegant Medium Blonde Ash shade.
• Ammonia-free formula designed for comfortable application.
• Helps enhance shine while refreshing hair color.
• Ideal for maintaining salon-fresh blonde hair.

Why Choose This Product?

Wella Color Touch Rich Naturals 7/1 is an excellent choice for achieving cool, natural-looking blonde hair with beautiful shine and dimension. Its professional demi-permanent formula delivers even color, smooth application, and gradual fading for flexible color maintenance.

Professional Tips

• Perform a strand test before full application.
• Use only with the recommended Wella Color Touch Emulsion.
• Maintain color with sulfate-free, color-safe hair care products.
• Reduce frequent washing to help preserve color vibrancy and shine.

Storage Instructions

• Store in a cool, dry place away from direct sunlight.
• Keep the tube tightly closed after use.
• Keep out of reach of children.

Safety Information

• Hair colorants may cause allergic reactions.
• Carry out an allergy alert test 48 hours before each application.
• Avoid contact with eyes.
• Do not use on eyelashes or eyebrows.
• Use only as directed.
• For external use only.

Package Includes

• 1 x Wella Color Touch Rich Naturals 7/1 Medium Blonde Ash Hair Color 60ml

Frequently Asked Questions

Q. Is Wella Color Touch Rich Naturals 7/1 a permanent hair color?

A. No. It is a professional demi-permanent hair color that gradually fades over multiple washes.

Q. Does this hair color require an emulsion?

A. Yes. It should be mixed with the recommended Wella Color Touch Emulsion before application.

Q. What shade does 7/1 provide?

A. It delivers a Medium Blonde Ash shade with cool-toned reflects and a glossy, natural-looking finish.

Q. Can it help neutralize warm undertones?

A. Yes. The ash tone is designed to help create cooler-looking blonde results while maintaining natural-looking color.

Q. Is it suitable for professional salon use?

A. Yes. It is formulated for professional salon hair coloring services.