{"product_id":"wella-color-touch-rich-naturals-10-1-ash-blonde-demi-permanent-hair-color-60ml","title":"Wella Color Touch Rich Naturals 10\/1 Ash Blonde Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Rich Naturals 10\/1 Ash Blonde is a professional demi-permanent hair color designed to deliver very light blonde tones with cool ash reflects for a clean, modern finish. Its ammonia-free formula enhances natural-looking color while maintaining hair softness, smoothness, and shine. Shade 10\/1 is ideal for toning pre-lightened hair, neutralizing warm or yellow undertones, and refreshing blonde services with a cool, natural result. The 60ml professional tube is formulated for use with the recommended Wella Color Touch Emulsion system.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 10\/1 Ash Blonde.\u003c\/li\u003e\n\u003cli\u003eRich Naturals shade family.\u003c\/li\u003e\n\u003cli\u003eCool ash blonde tone for neutral results.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize yellow and warm tones.\u003c\/li\u003e\n\u003cli\u003eProvides soft, glossy finish.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eRefreshes and tones blonde hair.\u003c\/li\u003e\n\u003cli\u003eHelps reduce brassiness and warmth.\u003c\/li\u003e\n\u003cli\u003eProvides natural-looking cool blonde results.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and manageable.\u003c\/li\u003e\n\u003cli\u003eEnhances shine without heaviness.\u003c\/li\u003e\n\u003cli\u003eIdeal for blonde maintenance services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Deliver precise ash blonde tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBuilt-in Metal Purifier:\u003c\/strong\u003e Helps ensure consistent color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Improve softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Provides gentle demi-permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with Wella Color Touch Emulsion, the formula deposits cool ash pigments onto the hair fiber, helping neutralize unwanted warmth while refreshing blonde tones and maintaining a soft, glossy finish without permanently altering the hair structure.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003ePerform allergy test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with recommended Color Touch Emulsion in 1:2 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePre-lightened blonde hair.\u003c\/li\u003e\n\u003cli\u003eHighlighted hair.\u003c\/li\u003e\n\u003cli\u003eClients needing ash toning.\u003c\/li\u003e\n\u003cli\u003eSalon professional use.\u003c\/li\u003e\n\u003cli\u003eBlonde maintenance services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Color Touch Rich Naturals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Number:\u003c\/strong\u003e 10\/1.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Ash Blonde.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Type:\u003c\/strong\u003e Demi-Permanent Hair Color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool, natural ash blonde with soft shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerfect for toning blonde hair.\u003c\/li\u003e\n\u003cli\u003eNeutralizes brassiness effectively.\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft and glossy.\u003c\/li\u003e\n\u003cli\u003eProfessional salon-quality formula.\u003c\/li\u003e\n\u003cli\u003eLow-maintenance demi-permanent color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Rich Naturals 10\/1 delivers precise ash blonde toning with an ammonia-free formula that enhances shine, reduces warmth, and maintains natural-looking, healthy hair results with professional salon quality.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform patch test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eFollow all instructions carefully.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch Rich Naturals 10\/1 Ash Blonde 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What is Wella Color Touch 10\/1 used for?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is used for toning blonde hair and neutralizing warm or yellow tones.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is this permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a demi-permanent ammonia-free hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used on bleached hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it is ideal for pre-lightened and blonde hair.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt is primarily designed for toning and color refresh, not full grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What developer is required?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt must be mixed with Wella Color Touch Emulsion in the recommended ratio.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310687404323,"sku":"QO4064666901558GT","price":25.71,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/Y2dJQqQ4UzgdT6tBycfrsN.jpg?v=1783441750","url":"https:\/\/indicrest.au\/products\/wella-color-touch-rich-naturals-10-1-ash-blonde-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}