Wella Color Touch Rich Naturals 10/1 Ash Blonde Demi-Permanent Hair Color, 60ml

Product Overview

Wella Color Touch Rich Naturals 10/1 Ash Blonde is a professional demi-permanent hair color designed to deliver very light blonde tones with cool ash reflects for a clean, modern finish. Its ammonia-free formula enhances natural-looking color while maintaining hair softness, smoothness, and shine. Shade 10/1 is ideal for toning pre-lightened hair, neutralizing warm or yellow undertones, and refreshing blonde services with a cool, natural result. The 60ml professional tube is formulated for use with the recommended Wella Color Touch Emulsion system.

Key Features

• Professional demi-permanent hair color.
• Shade: 10/1 Ash Blonde.
• Rich Naturals shade family.
• Cool ash blonde tone for neutral results.
• Ammonia-free professional formula.
• Helps neutralize yellow and warm tones.
• Provides soft, glossy finish.
• 60ml professional tube.

Key Benefits

• Refreshes and tones blonde hair.
• Helps reduce brassiness and warmth.
• Provides natural-looking cool blonde results.
• Leaves hair soft and manageable.
• Enhances shine without heaviness.
• Ideal for blonde maintenance services.

Main Ingredients

• Professional Color Pigments: Deliver precise ash blonde tones.
• Built-in Metal Purifier: Helps ensure consistent color results.
• Conditioning Agents: Improve softness and shine.
• Ammonia-Free Formula: Provides gentle demi-permanent coloring.

How It Works

When mixed with Wella Color Touch Emulsion, the formula deposits cool ash pigments onto the hair fiber, helping neutralize unwanted warmth while refreshing blonde tones and maintaining a soft, glossy finish without permanently altering the hair structure.

How to Use

1. Perform allergy test 48 hours before application.
2. Wear protective gloves.
3. Mix with recommended Color Touch Emulsion in 1:2 ratio.
4. Apply evenly to dry or towel-dried hair.
5. Leave on for recommended processing time.
6. Rinse thoroughly and style as desired.

Who Is It Suitable For?

• Pre-lightened blonde hair.
• Highlighted hair.
• Clients needing ash toning.
• Salon professional use.
• Blonde maintenance services.

Shade Information

• Brand: Wella Professionals.
• Range: Color Touch Rich Naturals.
• Shade Number: 10/1.
• Shade Name: Ash Blonde.
• Color Type: Demi-Permanent Hair Color.
• Size: 60ml.

Texture, Finish & Fragrance

• Texture: Smooth professional cream color.
• Finish: Cool, natural ash blonde with soft shine.
• Fragrance: Mild salon-inspired fragrance.

Why You'll Love It

• Perfect for toning blonde hair.
• Neutralizes brassiness effectively.
• Leaves hair soft and glossy.
• Professional salon-quality formula.
• Low-maintenance demi-permanent color.

Why Choose This Product?

Wella Color Touch Rich Naturals 10/1 delivers precise ash blonde toning with an ammonia-free formula that enhances shine, reduces warmth, and maintains natural-looking, healthy hair results with professional salon quality.

Storage Instructions

• Store in a cool, dry place.
• Keep away from direct sunlight.
• Close tube tightly after use.
• Keep out of reach of children.

Safety Information

• Hair color products can cause allergic reactions.
• Perform patch test 48 hours before use.
• Follow all instructions carefully.
• Do not use on eyebrows or eyelashes.
• For professional use or experienced users.
• For external use only.

Package Includes

• 1 x Wella Color Touch Rich Naturals 10/1 Ash Blonde 60ml

Frequently Asked Questions

Q. What is Wella Color Touch 10/1 used for?

It is used for toning blonde hair and neutralizing warm or yellow tones.

Q. Is this permanent hair color?

No, it is a demi-permanent ammonia-free hair color.

Q. Can it be used on bleached hair?

Yes, it is ideal for pre-lightened and blonde hair.

Q. Does it cover grey hair?

It is primarily designed for toning and color refresh, not full grey coverage.

Q. What developer is required?

It must be mixed with Wella Color Touch Emulsion in the recommended ratio.