{"product_id":"wella-color-touch-pure-naturals-hair-color-professional-demi-permanent-hair-colour","title":"Wella Color Touch Pure Naturals Hair Color Professional Demi-Permanent Hair Colour","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Pure Naturals Hair Color is a professional demi-permanent hair colour designed to create natural-looking shades with exceptional shine and smoothness. Featuring an ammonia-free formula, it helps refresh existing hair colour, enhance natural tones, and blend early grey hair while leaving hair looking vibrant and healthy. Suitable for a variety of salon colouring techniques, the Color Touch Pure Naturals collection offers balanced, true-to-tone colour with a glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional demi-permanent hair colour\u003c\/strong\u003e for salon-quality results.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Color Touch Pure Naturals collection.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula designed for a gentle colouring experience.\u003c\/li\u003e\n\u003cli\u003eHelps refresh and enhance natural-looking hair colour.\u003c\/li\u003e\n\u003cli\u003eSupports even colour distribution from roots to ends.\u003c\/li\u003e\n\u003cli\u003eEnhances shine for a smooth, glossy finish.\u003c\/li\u003e\n\u003cli\u003eSuitable for blending early grey hair.\u003c\/li\u003e\n\u003cli\u003eAvailable in a range of natural-looking shades.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps create rich, natural-looking colour with multi-dimensional depth.\u003c\/li\u003e\n\u003cli\u003eRefreshes faded hair colour between permanent colouring services.\u003c\/li\u003e\n\u003cli\u003eLeaves hair looking glossy and healthy.\u003c\/li\u003e\n\u003cli\u003eSupports soft, smooth, and manageable hair.\u003c\/li\u003e\n\u003cli\u003eProvides even colour results with natural-looking coverage.\u003c\/li\u003e\n\u003cli\u003eIdeal for enhancing or maintaining existing hair colour.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Pure Naturals is formulated with advanced colour pigments and conditioning ingredients that help deliver vibrant demi-permanent colour while supporting smooth, shiny-looking hair. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eThe demi-permanent formula deposits colour pigments onto the hair without permanently altering its natural structure. When mixed with the recommended Wella Color Touch Emulsion, it enhances colour, boosts shine, and delivers natural-looking results that gradually fade over multiple washes.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair, depending on the desired colouring service.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with colour care shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking to refresh natural-looking hair colour.\u003c\/li\u003e\n\u003cli\u003ePeople seeking glossy demi-permanent colour.\u003c\/li\u003e\n\u003cli\u003eThose wishing to blend early grey hair.\u003c\/li\u003e\n\u003cli\u003eSalon professionals performing professional colouring services.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types requiring colour enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional colour cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality Wella hair colour.\u003c\/li\u003e\n\u003cli\u003eNatural-looking shades with beautiful shine.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free formula designed for comfortable application.\u003c\/li\u003e\n\u003cli\u003eHelps maintain vibrant-looking hair between colour services.\u003c\/li\u003e\n\u003cli\u003eSuitable for creating soft, elegant colour results.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Pure Naturals Hair Color is an excellent choice for those seeking salon-quality demi-permanent hair colour with natural-looking results. Its professional formula enhances shine, refreshes hair colour, and delivers balanced tones while helping hair maintain a smooth, healthy-looking appearance.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eAlways perform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Emulsion.\u003c\/li\u003e\n\u003cli\u003eMaintain colour with sulfate-free, colour-safe hair care products.\u003c\/li\u003e\n\u003cli\u003eReduce frequent washing to help prolong colour vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colourants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch Pure Naturals Hair Color\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch Pure Naturals a permanent hair colour?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a professional demi-permanent hair colour that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does this hair colour require an emulsion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It should be mixed with the recommended Wella Color Touch Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for blending early grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is suitable for blending early grey hair while maintaining natural-looking colour results.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Can it be used by salon professionals?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is formulated for professional salon hair colouring services.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What finish does it provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. It leaves hair with natural-looking colour, enhanced shine, and a smooth, glossy finish.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"Default Title","offer_id":55310750777635,"sku":"QO4064666900551GT","price":24.9,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/dGtLAx7bLshAHKpp8BaVWP.jpg?v=1783443156","url":"https:\/\/indicrest.au\/products\/wella-color-touch-pure-naturals-hair-color-professional-demi-permanent-hair-colour","provider":"Indicrest Australia","version":"1.0","type":"link"}