{"product_id":"wella-color-touch-plus-77-03-medium-blonde-natural-gold-hair-color-60ml","title":"Wella Color Touch Plus 77\/03 Medium Blonde Natural Gold Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Plus 77\/03 Medium Blonde Natural Gold is a professional demi-permanent hair color designed to deliver rich, natural-looking blonde tones with enhanced shine and improved grey blending. Formulated with a low-ammonia formula and built-in Metal Purifier technology, it helps create vibrant, true-to-tone color while maintaining a smooth, glossy finish. Ideal for salon professionals and individuals looking to refresh or enhance blonde hair, this 60ml tube offers reliable, even color results with soft regrowth. The Color Touch Plus range provides up to 70% grey coverage and beautifully fades over time.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional demi-permanent hair color\u003c\/strong\u003e for salon-quality results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade:\u003c\/strong\u003e 77\/03 Medium Blonde Natural Gold.\u003c\/li\u003e\n\u003cli\u003ePart of the Wella Color Touch Plus collection.\u003c\/li\u003e\n\u003cli\u003eLow-ammonia formula designed for comfortable color application.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Metal Purifier technology for true-to-tone color results.\u003c\/li\u003e\n\u003cli\u003eHelps blend up to 70% grey hair.\u003c\/li\u003e\n\u003cli\u003eEnhances shine with natural-looking blonde tones.\u003c\/li\u003e\n\u003cli\u003eProfessional 60ml tube suitable for salon services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHelps achieve natural-looking Medium Blonde Natural Gold hair color.\u003c\/li\u003e\n\u003cli\u003eSupports enhanced shine and smooth-looking hair.\u003c\/li\u003e\n\u003cli\u003eProvides improved grey blending with soft regrowth.\u003c\/li\u003e\n\u003cli\u003eCreates even color from roots to ends.\u003c\/li\u003e\n\u003cli\u003eGradually fades for lower-maintenance color transitions.\u003c\/li\u003e\n\u003cli\u003eSuitable for refreshing blonde hair between permanent color services.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Plus is formulated with advanced color pigments, conditioning ingredients, and built-in Metal Purifier technology to help deliver vibrant, true-to-tone color while supporting smooth, glossy-looking hair. Please refer to the product packaging for the complete ingredient list.\u003c\/p\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with the recommended Wella Color Touch Plus Emulsion, the formula deposits color pigments onto the hair while helping achieve even coverage and natural-looking blonde tones. The color gradually fades over multiple washes, making it suitable for clients seeking flexible, low-commitment color services.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before application.\u003c\/li\u003e\n\u003cli\u003eWear suitable protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with the recommended Wella Color Touch Plus Emulsion according to the manufacturer's instructions.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for the recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and follow with a color-safe shampoo and conditioner.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eIndividuals looking to refresh blonde hair color.\u003c\/li\u003e\n\u003cli\u003eThose seeking natural golden blonde tones.\u003c\/li\u003e\n\u003cli\u003ePeople wanting enhanced grey blending.\u003c\/li\u003e\n\u003cli\u003eSalon professionals performing demi-permanent coloring services.\u003c\/li\u003e\n\u003cli\u003eSuitable for most hair types requiring color enhancement.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional color cream.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Glossy, natural-looking, and multi-dimensional.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional-quality Wella hair color.\u003c\/li\u003e\n\u003cli\u003eBeautiful Medium Blonde Natural Gold shade.\u003c\/li\u003e\n\u003cli\u003eSupports vibrant, glossy-looking hair.\u003c\/li\u003e\n\u003cli\u003eHelps blend grey hair with soft regrowth.\u003c\/li\u003e\n\u003cli\u003eIdeal for maintaining salon-fresh blonde color.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Plus 77\/03 is an excellent choice for those seeking natural-looking blonde color with enhanced shine and improved grey blending. Its professional demi-permanent formula helps deliver reliable, vibrant results while maintaining a soft, glossy finish.\u003c\/p\u003e\n\n\u003ch4\u003eProfessional Tips\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003ePerform a strand test before full application.\u003c\/li\u003e\n\u003cli\u003eUse only with the recommended Wella Color Touch Plus Emulsion.\u003c\/li\u003e\n\u003cli\u003eMaintain color with sulfate-free, color-safe hair care products.\u003c\/li\u003e\n\u003cli\u003eAvoid excessive washing to help preserve color vibrancy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eKeep the tube tightly closed after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair colorants may cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003eCarry out an allergy alert test 48 hours before each application.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyelashes or eyebrows.\u003c\/li\u003e\n\u003cli\u003eUse only as directed.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch Plus 77\/03 Medium Blonde Natural Gold Hair Color 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch Plus 77\/03 a permanent hair color?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. No. It is a professional demi-permanent hair color that gradually fades over multiple washes.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How much grey hair can it help blend?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. The Color Touch Plus range is designed to provide up to 70% grey coverage when used as directed.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require an emulsion?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It should be mixed with the recommended Wella Color Touch Plus Emulsion before application.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What type of shade does 77\/03 provide?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. It delivers a Medium Blonde Natural Gold tone with warm golden reflects and a glossy finish.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is it suitable for professional salon use?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA. Yes. It is formulated for professional hair coloring services.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310750941475,"sku":"QO4064666900964GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/cD7fmRZdEvUfCzsDZhZanx.jpg?v=1783443158","url":"https:\/\/indicrest.au\/products\/wella-color-touch-plus-77-03-medium-blonde-natural-gold-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}