{"product_id":"wella-color-touch-plus-5-1-light-brown-ash-demi-permanent-hair-color-60ml","title":"Wella Color Touch Plus 5\/1 Light Brown Ash Demi-Permanent Hair Color, 60ml","description":"\u003ch4\u003eProduct Overview\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Plus 5\/1 Light Brown Ash is a professional demi-permanent hair color designed to deliver rich light brown tones with cool ash reflects. It is part of the Color Touch Plus range, formulated for enhanced grey coverage and more intense tonal results compared to standard Color Touch. The ammonia-free formula helps maintain hair softness, shine, and manageability while providing a natural-looking, multi-dimensional finish. Shade 5\/1 is ideal for neutralizing warm undertones and achieving a cool, balanced light brown result. The 60ml tube is designed for use with Wella Color Touch Emulsion for salon-quality performance.\u003c\/p\u003e\n\n\u003ch4\u003eKey Features\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional demi-permanent hair color.\u003c\/li\u003e\n\u003cli\u003eShade: 5\/1 Light Brown Ash.\u003c\/li\u003e\n\u003cli\u003eColor Touch Plus range for enhanced intensity.\u003c\/li\u003e\n\u003cli\u003eCool ash tone for neutral brown results.\u003c\/li\u003e\n\u003cli\u003eAmmonia-free professional formula.\u003c\/li\u003e\n\u003cli\u003eProvides up to higher grey coverage vs standard Color Touch.\u003c\/li\u003e\n\u003cli\u003eSmooth cream texture for easy application.\u003c\/li\u003e\n\u003cli\u003e60ml professional tube.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eKey Benefits\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eDelivers natural cool light brown results.\u003c\/li\u003e\n\u003cli\u003eHelps neutralize warm or brassy tones.\u003c\/li\u003e\n\u003cli\u003eImproves shine and softness.\u003c\/li\u003e\n\u003cli\u003eProvides better grey blending than standard Color Touch.\u003c\/li\u003e\n\u003cli\u003eLeaves hair smooth and manageable.\u003c\/li\u003e\n\u003cli\u003eFades gradually for low-maintenance upkeep.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eMain Ingredients\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProfessional Color Pigments:\u003c\/strong\u003e Deliver cool ash brown tones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMetal Purifier Technology:\u003c\/strong\u003e Helps ensure consistent and reliable color results.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eConditioning Agents:\u003c\/strong\u003e Maintain softness and shine.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAmmonia-Free Formula:\u003c\/strong\u003e Provides gentle demi-permanent coloring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eHow It Works\u003c\/h4\u003e\n\u003cp\u003eWhen mixed with Wella Color Touch Emulsion, the formula deposits cool ash pigments into the hair fiber, helping neutralize warmth while creating a natural light brown tone with enhanced depth and shine. The Color Touch Plus system provides stronger tonal intensity and improved grey blending compared to standard Color Touch.\u003c\/p\u003e\n\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003col\u003e\n\u003cli\u003ePerform allergy alert test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eWear protective gloves.\u003c\/li\u003e\n\u003cli\u003eMix with Color Touch Emulsion in 1:2 ratio.\u003c\/li\u003e\n\u003cli\u003eApply evenly to dry or towel-dried hair.\u003c\/li\u003e\n\u003cli\u003eLeave on for recommended processing time.\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly and style as desired.\u003c\/li\u003e\n\u003c\/ol\u003e\n\n\u003ch4\u003eWho Is It Suitable For?\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eNatural light brown hair.\u003c\/li\u003e\n\u003cli\u003eClients with grey hair needing better coverage.\u003c\/li\u003e\n\u003cli\u003eThose wanting cool ash tones.\u003c\/li\u003e\n\u003cli\u003eSalon professional use.\u003c\/li\u003e\n\u003cli\u003eBrassiness correction and tonal refresh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eShade Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e Wella Professionals.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRange:\u003c\/strong\u003e Color Touch Plus.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Number:\u003c\/strong\u003e 5\/1.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShade Name:\u003c\/strong\u003e Light Brown Ash.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eColor Type:\u003c\/strong\u003e Demi-Permanent Hair Color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSize:\u003c\/strong\u003e 60ml.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eTexture, Finish \u0026amp; Fragrance\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eTexture:\u003c\/strong\u003e Smooth professional cream color.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFinish:\u003c\/strong\u003e Cool light brown with natural shine and ash reflect.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFragrance:\u003c\/strong\u003e Mild salon-inspired fragrance.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy You'll Love It\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eCool ash brown professional result.\u003c\/li\u003e\n\u003cli\u003eEnhanced grey blending performance.\u003c\/li\u003e\n\u003cli\u003eNeutralizes warm undertones.\u003c\/li\u003e\n\u003cli\u003eSalon-quality shine and softness.\u003c\/li\u003e\n\u003cli\u003eIdeal for natural, modern brown looks.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eWhy Choose This Product?\u003c\/h4\u003e\n\u003cp\u003eWella Color Touch Plus 5\/1 delivers professional demi-permanent color with enhanced intensity and grey coverage, offering a cool ash light brown tone with smooth, shiny, and natural-looking results.\u003c\/p\u003e\n\n\u003ch4\u003eStorage Instructions\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eStore in a cool, dry place.\u003c\/li\u003e\n\u003cli\u003eKeep away from direct sunlight.\u003c\/li\u003e\n\u003cli\u003eClose tube tightly after use.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eSafety Information\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003eHair color products can cause allergic reactions.\u003c\/li\u003e\n\u003cli\u003ePerform patch test 48 hours before use.\u003c\/li\u003e\n\u003cli\u003eFollow instructions carefully.\u003c\/li\u003e\n\u003cli\u003eAvoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eDo not use on eyebrows or eyelashes.\u003c\/li\u003e\n\u003cli\u003eFor professional use or experienced users.\u003c\/li\u003e\n\u003cli\u003eFor external use only.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003ePackage Includes\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e1 x Wella Color Touch Plus 5\/1 Light Brown Ash 60ml\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch4\u003eFrequently Asked Questions\u003c\/h4\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Is Wella Color Touch Plus 5\/1 permanent?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eNo, it is a demi-permanent ammonia-free hair color.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. How is Plus different from regular Color Touch?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eColor Touch Plus offers stronger intensity and better grey coverage.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it require developer?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it must be mixed with Color Touch Emulsion.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. Does it cover grey hair?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYes, it provides enhanced grey blending.\u003c\/p\u003e\n\n\u003cp\u003e\u003cstrong\u003eQ. What tone does it give?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt gives a cool ash light brown result.\u003c\/p\u003e\n\n","brand":"Wella Professionals","offers":[{"title":"60ml","offer_id":55310688583971,"sku":"QO4068359036541GT","price":27.5,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0983\/8752\/5923\/files\/RyAxG9zfvG5fRzPAJQp4Xb.jpg?v=1783441780","url":"https:\/\/indicrest.au\/products\/wella-color-touch-plus-5-1-light-brown-ash-demi-permanent-hair-color-60ml","provider":"Indicrest Australia","version":"1.0","type":"link"}